Consumer revisit intention to shopping mall : perspective of parking spaces / Hafizul Hafiz Ladja Hassan

Retailing industry is intertwined with other service industry such as airlines, tourism, and also transportation industry. Retailing industry also related to the marketing studies that found most crucial in the increasing the value of any specific brand or destination. Destination attractiveness comprises of architecture design, temperature control, variety of stores, environment, ease in locating stores, and also the lighting in the destination itself. Specific in this study, architecture design is the focusing as the factor affecting consumer revisit intention specifically 1 Borneo Hypermall. From this reason, the objective is trying to understand what the factor that affect consumer revisit intention to a shopping mall. In retailing industry, architecture design, it includes of parking and seating in the shopping mall itself is the key defining attractiveness in attracting consumer to revisit (Venkateswarulu, 2007). So, this study will try based on the parking spaces impact on consumer revisit intention to a destination. Other than that, this research will study the impact of women-only parking spaces in their revisit intention to a destination. This research being conducted by using survey technique with 379 respondents which are from all around Kota Kinabalu in order to study parking spaces impact on revisit intention especially for women consumer.