A study on purchasing behavior of UiTM students toward jacket / Muttar Marsuki

Generally, this research is about purchasing behavior of UiTM students Branch Kota Kinabalu Sabah. In this research, I want to know about the behavior of UiTM students when buying a jacket. The behavior that I want to investigate is satisfaction in term of price, quality, brand name and design of the jacket that UiTM students Branch Kota Kinabalu Sabah concern. Other than that, I concern about the problem which faced by UiTM students. The purpose of study, is to identify students behavior in purchasing jacket among UiTM students Branch Kota Kinabalu Sabah campus, To investigate why UiTM students Branch Kota Kinabalu Sabah buy jacket and To determine what types of jacket that usually UiTM students Branch Kota Kinabalu Sabah buy. When conducting this research I made a questionnaire which consists if 15 question. After that I distribute the questionnaire to 120 respondents. My respondents are the UiTM students Branch Kota Kinabalu Sabah. After collected the questionnaires, I had analyze it with the SPSS version 12.0 software to reduce errors in analyzing the questionnaire. Finally, I provide a final report which consists of my findings. This is the complete report which determine of my problems, experience, limitation and many more in doing this research. I hope that my findings will be useful for UiTM students for better decision when buying a jacket.