Customer intention toward life insurance product / Mohd Rahim Ab Molok

Ab Molok, Mohd Rahim (2015) Customer intention toward life insurance product / Mohd Rahim Ab Molok. [Student Project] (Unpublished)

Abstract

Purpose - This research is conducted to identify what are the factors and the most important factor influencing customer purchase intention towards life insurance influencing. The research also identifies the best marketing strategies to influencing customer purchase intention towards life insurance.

Design/ Methodology/ Approach - The researcher distributed the questionnaire
with sampling size 150 of the respondents randomly to take part in this survey. The completion of data helps the researcher to key in the data and analyses the data through Statistical Package for the Social Science (SPSS) version 20.0 to find out the finding on this study.

Findings - By using the multiple regressions, all of the variables are provide a significant which is the entire independents variable such as brand image, pricing, and service quality that have a significant relationship with the dependent variable with the significant value is less than 0.01. The hypothesis of this study also have been accepted which is H1, H2, and H3.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Ab Molok, Mohd Rahim 2012242308
Contributors:	Contribution Name Email / ID Num. Advisor Supain @ Christopher, Cyril cyril489@uitm.edu.my
Subjects:	H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Consumer satisfaction H Social Sciences > HF Commerce > Pricing
Divisions:	Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	Factor, customer purchase intention, marketing
Date:	2015
URI:	https://ir.uitm.edu.my/id/eprint/69290