Customers' purchase intention of new product from UMORIE Company / Anis Suhaila Ahmad Sufian

Ahmad Sufian, Anis Suhaila (2018) Customers' purchase intention of new product from UMORIE Company / Anis Suhaila Ahmad Sufian. [Student Project]


There is several issue among customer towards their purchasing intention toward new product. There is several factor that can be attract or increase awareness about the new product to people. Now days, people did not really aware about the new product in the market especially product that can make their life easy with high technologies. Asp Pro Sdn. Bhd. is produce the high technologies product which is UMORIE brand for a new product technologies. So the purpose of this study is to identify the main factor that influence intention customer to purchase the new product of UMORIE. Other that, the study also want to know about the relationship between customer purchase intention and factor customer purchase intention such as quality, price setting, word-of-mouth and advertisement. This survey is involve 85 respondent among customer that come to petrol pump which is the vendor for UMORIE product. Finding and analysis is conducted using Statistical Packages for Social Science (SPSS) version 20.0 to get the data and result about this study. From the results, finding from Pearson Correlation showed that there is significant relationship between quality and price setting. For the word-of-mouth and advertisement have no significant relationship.


Item Type: Student Project
Email / ID Num.
Ahmad Sufian, Anis Suhaila
Email / ID Num.
Thesis advisor
Mohamad Malom, Mardziyana
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Customer services. Customer relations
H Social Sciences > HF Commerce > Purchasing. Selling. Sales personnel. Sales executives
Divisions: Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management
Programme: Bachelor of Business Administrations (Hons) Marketing
Keywords: Customer purchase intention, UiTM Cawangan Johor Segamat
Date: 2018
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