A study of customer evaluation towards Bank Rakyat Kuala Terengganu strategies for building a stronger customer bonding and satisfaction / Najmi Eza Abdul Kadir

Abdul Kadir, Najmi Eza (2004) A study of customer evaluation towards Bank Rakyat Kuala Terengganu strategies for building a stronger customer bonding and satisfaction / Najmi Eza Abdul Kadir. [Student Project] (Submitted)

Abstract

This research was conducted with the objective of study of the customer evaluation towards Bank Rakyat Kuala Terengganu strategies for building a stronger customer bonding and satisfaction. This study intends to evaluate the Bank Rakyat Kuala Terengganu strategies to make a customer bonding and satisfaction for their quality and services.
For this purpose a research were be done by using questionnaire was conducted to gather information required which would provide the answer to the subject matter. The information gathering consists of demographic, evaluation the strategies which is core services, augmented services, technology, price rates, security, tangibility, convenience and promotion and also find that customer satisfied or not. The questionnaire was conducted in English and Malay version.
A total of respondent are 100 customers to conduct the research were selected and understanding of Bank Rakyat strategies. The sampling exits are accessible, easy to measure and cooperative.
The SPSS package is was used to analyze the data. The method such as frequency distribution, means and one sample t-test were chosen for analyzed the data findings

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Abdul Kadir, Najmi Eza
2002250831
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Abd Rahman, Mohd Razali
UNSPECIFIED
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
H Social Sciences > HF Commerce > Marketing
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Consumer satisfaction
Divisions: Universiti Teknologi MARA, Terengganu > Dungun Campus > Faculty of Business and Management
Programme: Bachelor Of Business Administration (Hons) Marketing
Keywords: Customer Evaluation ; Bank Rakyat Kuala Terengganu ; Customer Bonding ; Satisfaction
Date: October 2004
URI: https://ir.uitm.edu.my/id/eprint/54424
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