The factor that impact of servqual on customer satisfaction toward tenants at PNB commercial's shopping mall / Noor Syafiqah Samsudin

Samsudin, Noor Syafiqah (2018) The factor that impact of servqual on customer satisfaction toward tenants at PNB commercial's shopping mall / Noor Syafiqah Samsudin. [Student Project] (Unpublished)

Abstract

The purpose of this research is to study the factors that determine customer satisfaction towards service quality that PNB Commercial provides. There are some reason why the researcher choose this study to point out the issues and information that marketers need to be aware. By doing this research the researcher will found out the relevant factor such as assurance, responsiveness, tangible, reliability and empathy of service quality on customer satisfaction towards tenant that under PNB Commercial Sdn Bhd Johor Bahru which is Plaza Pelangi, Perling Mall and Leisure Mall. Based on this chapter, the researcher will discuss not only the the background of study but also discuss on problem statement, research objectives, research questions, hypothesis, significance of study, scope of study, limitation of study and research framework.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Samsudin, Noor Syafiqah 2015165089
Contributors:	Contribution Name Email / ID Num. Advisor Mohamad Malom, Mardziyana UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Consumer satisfaction H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions:	Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	Customer satisfaction, Service quality, UiTM Cawangan Johor Segamat
Date:	2018
URI:	https://ir.uitm.edu.my/id/eprint/46639