Determinants of customer acceptance and usage of mobile hotel reservation apps (MHRA): An exploratory factor analysis / Mohd Noor Ismawi Ismail ... [et al.]

Ismail, Mohd Noor Ismawi and Hanafiah, Mohd Hafiz and Hemdi, Mohamad Abdullah and Sumarjan, Norzuwana and Azdel, Abdul Aziz (2020) Determinants of customer acceptance and usage of mobile hotel reservation apps (MHRA): An exploratory factor analysis / Mohd Noor Ismawi Ismail ... [et al.]. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 12 (1). pp. 1-17. ISSN 1985-8914 ; 2590-3837

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Abstract

The purpose of this study is to apply exploratory factor analysis (EFA) to assess the determinants of customer acceptance and usage of mobile hotel reservation apps (MHRA). The Unified Theory of Acceptance and Use of Technology (UTAUT2) model is adopted in this study. Through an online survey, the UTAUT2 determinants were administered to 422 Malaysian hotel customers who booked hotel rooms through MHRA. EFA, using Principal Component Analysis with Varimax Rotation, indicated a 34-item, with 7 factors final solution with the following subscales: Effort Expectancy (6 items); Habit (4 items); Hedonic Motivation (5 items); Performance Expectancy (5 items); Price Value (4 items); Social Influence (5 items); and Facilitating Condition (5 items). The finding confirms that the items to each of these domains are consistent with the UTAUT2 proposed determinants. This paper enables future researchers to expand the concept of MHRA by providing validated constructs for assessing technology adoption and usage among hotel customers. The significance of the study as well as its implications for research and practice are discussed. Suggestions are also made for future research.

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Item Type: Article
Creators:
Creators
Email
Ismail, Mohd Noor Ismawi
UNSPECIFIED
Hanafiah, Mohd Hafiz
UNSPECIFIED
Hemdi, Mohamad Abdullah
UNSPECIFIED
Sumarjan, Norzuwana
UNSPECIFIED
Azdel, Abdul Aziz
azdel@uitm.edu.my
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling > Malaysia
H Social Sciences > HF Commerce > Consumer satisfaction
H Social Sciences > HF Commerce > Consumer satisfaction > Malaysia
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Hotel and Tourism Management
Journal or Publication Title: Journal of Tourism, Hospitality & Culinary Arts (JTHCA)
UiTM Journal Collections: UiTM Journal > Journal of Tourism, Hospitality & Culinary Arts (JTHCA)
ISSN: 1985-8914 ; 2590-3837
Volume: 12
Number: 1
Page Range: pp. 1-17
Official URL: https://www.jthca.org/
Item ID: 29137
Uncontrolled Keywords: Customer Acceptance; Usage; Mobile Hotel Reservation Apps (MHRA); Exploratory Factor Analysis (EFA); UTAUT2.
URI: https://ir.uitm.edu.my/id/eprint/29137

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29137

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