A study on factors that can influence customers to buy online / Mckeonzie Tinalor

Tinalor, Mckeonzie (2014) A study on factors that can influence customers to buy online / Mckeonzie Tinalor. [Student Project] (Submitted)

Abstract

This paper outlaid the factors that can influence customers to buy online. The main objective is to determine whether the factors has directly influence those online shoppers decision before buy online. The paper presents the primary data collected by personally handed out questionnaires involving a sample of 100 respondents from Bachelor Degree Student's from UiTM Sabah Branch . The results clearly indicated that factors such as cost and time efficiency, availability of products and services and user friendly website has significantly influence on customer decision's to buy online. The final finding will allow e-marketers to have clear view of what factors that can influence customers to visit on their website. Therefore, it is essentially important for the e-retailer to develop better marketing strategies in order to cope with the trends of new era of shopping medium.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Tinalor, Mckeonzie 2011911805
Contributors:	Contribution Name Email / ID Num. Advisor Robert Dawayan, Cynthia @ Annamaria cynthia@uitm.edu.my Advisor Syed Annuar, Sharifah Nurafizah shari339@uitm.edu.my
Subjects:	H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions:	Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	Factors; Online shop; Customers
Date:	2014
URI:	https://ir.uitm.edu.my/id/eprint/84958