Customer attitudes on customer purchase intention towards adulterants cosmetic products / Nor Fadzilla Zainal Abidin

Zainal Abidin, Nor Fadzilla (2018) Customer attitudes on customer purchase intention towards adulterants cosmetic products / Nor Fadzilla Zainal Abidin. [Student Project] (Unpublished)

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Abstract

This research has been done to study the customer attitudes on customer purchase intention towards adulterants cosmetic products among females in Klang Valley. This research aimed to identify the main factor that influences the consumer attitudes toward adulterants cosmetic products like perceived price, social motivation, status consumption and brand consciousness.

The sample size for this study is 100 respondents who are staying or working around Klang Valley area. Respondents been asked to answer the questionnaire that contain the factor that influence the customer purchase intention towards adulterant cosmetic products. The data have been analysed using Reliability Test, Chart and Frequency table through SPSS program.

Non-probability sampling technique, which is convenience sampling, has been used in this study. The result shows that perceived price is most influencing factor that influences the customer purchase intention towards adulterant cosmetic products.

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Item Type: Student Project
Creators:
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Zainal Abidin, Nor Fadzilla
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Marketing
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Item ID: 21598
Uncontrolled Keywords: Customer attitudes; Customer purchase intention; Adulterants cosmetic products
URI: https://ir.uitm.edu.my/id/eprint/21598

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