A study of customer loyalty towards online shopping (apparel) in higher learning institution / Eldiana Sharon Pius Ganggan

Pius Ganggan, Eldiana Sharon (2014) A study of customer loyalty towards online shopping (apparel) in higher learning institution / Eldiana Sharon Pius Ganggan. [Student Project] (Submitted)

Abstract

This is a descriptive research design of A Study of Customer Loyalty Towards Online Shopping
(Apparel) In Higher Learning Institution. These studies had conducted to identify important elements
of customer online shopping experience and to understanding the relationship of COSE towards
customer loyalty at higher learning institution, which is Multimedia College Sabah that located in
Alam Mesra, Sabah. 1 50 of student respondent have selected to collect the data required. As the
customer online shopping apparel was experience personally and different from one to another,
therefore it's needed to identify what customer experience dimension and what is the relationship of
customer experience and loyalty. The data collected through structured questionnaires and have been
interpreted by statistical analysis software of SPSS. This study will beneficial to future research and
online vendor that interested entering the online business. Moreover, it will help to develop better
understanding on the relationship of the customer online shopping experience towards customer
loyalty.

Metadata

Item Type: Student Project
Creators:
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Pius Ganggan, Eldiana Sharon
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Marketing > Telemarketing. Internet marketing
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting > Market surveys. Including brand choice. Brand loyalty
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Consumer satisfaction
H Social Sciences > HF Commerce > Electronic commerce
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Honors) Marketing
Keywords: Customer loyalty; Online shopping; Higher learning institution
Date: June 2014
URI: https://ir.uitm.edu.my/id/eprint/49936
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