A study on customer's perception towards the effectiveness of entrepreneurial training conducted by SIRIM Sabah / Noor Azleen Ahmad

Ahmad, Noor Azleen (2013) A study on customer's perception towards the effectiveness of entrepreneurial training conducted by SIRIM Sabah / Noor Azleen Ahmad. [Student Project] (Unpublished)

Abstract

The purpose of this research is to study on customer's perception towards the
effectiveness of entrepreneurial training conducted by SIRIM Sabah. SIRIM provided
training to help participant to improve their business skills and they can participate in
hydro stone training, glass training, foundry training, packaging training and seminar.
Thus there were 130 respondents selected by the researcher to be the sample size
of this research and a simple convenience sampling technique was used to select
the respondents who come to SIRIM Sabah.
From the finding of the research the researcher founded that there were many
category of customer that participate in SIRIM's Sabah entrepreneurial training
program which different in terms of district, age, races, education level, income level
and types of training. In addition of that, the researcher also found that there were
many training program that SIRIM provide to help customers. Besides that, SIRIM
also provide adequate exposure about business to customers and help customer to
improve their socioeconomic status. Respondents also have the opportunities to give
suggestion on how to improve the quality of the training. Hence the objectives of this
research have been achieved.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Ahmad, Noor Azleen
UNSPECIFIED
Subjects: B Philosophy. Psychology. Religion > BF Psychology > Perception
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
L Education > LB Theory and practice of education > Performance. Competence. Academic achievement
L Education > LB Theory and practice of education > Higher Education > Research
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Honors) Marketing
Keywords: Customer; Perception; Entrepreneurial training
Date: January 2013
URI: https://ir.uitm.edu.my/id/eprint/49996
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