A development of conceptual model for defining users’ quality perception in product design / Nur Shahidatul Aina Muhammad Firdaus ... [et al.]

Muhammad Firdaus, Nur Shahidatul Aina and Shaharudin, Haszlin and Ahmad, Mohammad Azroll and Bonollo, Elivio and Wan Omar, Wan Noor Faaizah and Hasan, Zakiyah (2020) A development of conceptual model for defining users’ quality perception in product design / Nur Shahidatul Aina Muhammad Firdaus ... [et al.]. Voice of Academia (VOA), 16 (1). pp. 26-35. ISSN 2682-7840

Official URL: https://voa.uitm.edu.my/


The perception and needs of individuals are important
components in relation to meeting the quality of products in the
design and development process. In general, the success of many
products existing in the market is often determined by designers
who are able to meet or exceed customers’ quality expectations
and satisfaction. Due to the awareness of environmental elements,
through the physical senses such as sight, hearing and touch,
researchers have realized that customers’ use different variables
to identify the quality of consumer products, including their
understanding of product use and esteem functions. A basic
research questions has been to study how product
designers have addressed the problems and difficulties involved
in translating user perceptions and needs into sustainable
product design and manufacture. This paper discusses
customer perceptions in relation to aspects of quality in
product design and develops a conceptual model mindful of
previous work detected in the literature. The research method
used in this study is basically a qualitative method based on
content analysis of data obtained from previous studies. The
underlying objective is to analyze relevant specific variables of
customers’ quality perceptions in product design and develop
useful design guidelines or possible template solution tools for
designers and marketers for product development and
manufacture. Hence, these composite template solution tools,
and associated sets of guidelines, are expected to have a positive
impact on design education-primarily as valuable aids for
design teachers to better explain to their students the underlying
rationale and interdependent relationships in the relevant
phases of the design process. It will be shown that it’s important
for students, i.e., neo industrial designers, to understand user
perceptions on product quality as this is fundamental to achieving
a great user experience in the product design and development
process in practice.


Item Type: Article
Email / ID Num.
Muhammad Firdaus, Nur Shahidatul Aina
Shaharudin, Haszlin
Ahmad, Mohammad Azroll
Bonollo, Elivio
Wan Omar, Wan Noor Faaizah
Hasan, Zakiyah
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Consumer satisfaction
Divisions: Universiti Teknologi MARA, Kedah > Sg Petani Campus
Journal or Publication Title: Voice of Academia (VOA)
UiTM Journal Collections: UiTM Journal > Voice of Academia (VOA)
ISSN: 2682-7840
Volume: 16
Number: 1
Page Range: pp. 26-35
Keywords: Customers’ Satisfaction; Product Design; Product Quality; Quality Perceptions; Users’ Perceptions; Designers’ Perceptions; Design Education
Date: 2020
URI: https://ir.uitm.edu.my/id/eprint/35350
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