Consumers' perception and expectation towards agriculture products at Samarahan area / Eldawattie Lucia Dominic Iga

Dominic Iga, Eldawattie Lucia (2006) Consumers' perception and expectation towards agriculture products at Samarahan area / Eldawattie Lucia Dominic Iga. [Student Project] (Unpublished)

Abstract

This research report on consumers' perception and expectation towards agriculture products which focused more on fruits and vegetables products at Samarahan area. The discussions centers on the pro-marketing activities towards agriculture products, the reasons for some consumers refused to purchase agriculture products and to propose the suitable marketing activities for agriculture products that give the ideas or suggestions for the agro-based industry like Integrated Agriculture Development Projects (IADP) to market the agriculture products by themselves. The finding suggest that, agro-based industry need to view on the products itself, labels, placing or distributions in order to have better market of the agriculture products at Samarahan Area.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Dominic Iga, Eldawattie Lucia 2004238958
Subjects:	H Social Sciences > HD Industries. Land use. Labor > Agriculture H Social Sciences > HF Commerce > Marketing H Social Sciences > HF Commerce > Marketing > Management > Product management H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions:	Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	consumers perception, consumer expectation, agriculture products, pro-marketing
Date:	March 2006
URI:	https://ir.uitm.edu.my/id/eprint/77655