Items where Subject is "Product management"
- Library of Congress Subject Areas (1)
- H Social Sciences (1)
- HF Commerce (16)
- Marketing (1)
- Management (69)
- Product management (69)
- New products (7)
- Product management (69)
- Management (69)
- Marketing (1)
- HF Commerce (16)
- H Social Sciences (1)
A
Bank Rakyat: the public perceptions on its financial products and marketing strategies / Reeni Zuraini Abdul Ghani.
(2010)
[Student Project]
(Unpublished)
Hygiene can drink / Muhamad Fuad Abdul Karim … [et al.]. (2012) In: RIID 2012: Innovation for Sustainable Growth. Bahagian Penyelidikan dan Jaringan Industri, UiTM Melaka, Alor Gajah, Melaka, p. 68. (Unpublished)
Research on toothbrush trees leading to the social, environmental and business ideas / Ibtisam Abdul Wahab, Hannis Fadzillah Mohsin and Ayla Farihah Ibrahim. (2020) Journal of International Business, Economics and Entrepreneurship (JIBE), 5 (1). pp. 76-80. ISSN 2550-1429
The effectiveness of product placement in a 60 second video and its influence towards consumer behaviour / Aiza Adriena Abdull Ropha.
(2018)
[Student Project]
(Unpublished)
The influence of brand equity towards purchase intention of Agromas product / Mohamad Azali Abdullah.
(2018)
[Student Project]
(Unpublished)
Consumer purchase intention on buying organic skin care products in Malaysia / Puteri Afiqah Auni Abdullah.
(2018)
[Student Project]
(Unpublished)
Creativity in marketing: a study of its relevance with service quality to KOP Computer Sdn Bhd / Zatil ‘Adilah Abu Yazib. (1999) [Student Project] (Submitted)
Factors influencing newspaper readers buying intention / Nor Afida Abu Zaharin.
(2008)
[Student Project]
(Unpublished)
Generic strategies: a driver for firms competitiveness in Nigerian Fast Moving Consumers Goods (FMCGs) sector / Abayomi Olarewaju Adeoye, Sunday Stephen Ajemunigbohun and Olajide Idowu Okunbanjo. (2023) Journal of International Business, Economics and Entrepreneurship (JIBE), 8 (1). pp. 23-31. ISSN 2550-1429
A study on customers' expectations towards ‘energy’; design, price or quality? / Intan Shafinaz Ahmad.
(1996)
Degree thesis, thesis, Universiti Teknologi MARA.
Evaluation on customer adoption process and brand positioning for Scientige Sdn Bhd in 2007 / Norhaidah Ahmad.
(2007)
[Student Project]
(Unpublished)
A product quality analysis of UMW Engineering Sdn Bhd (a study made from Jan 2005 - March 2005) / Norliza Ahmad Pajar.
(2005)
[Student Project]
Service quality rendered by the public universities in central region of Malaysia / Faizatul Akmam Amirrudin, Raslina Mohamed Nor and Najah Lukman.
(2006)
[Research Reports]
(Submitted)
Entrepreneurship : Teky Scaffolding Rental / Mohd Azro Arifin ... [et al.]. (2002) [Entrepreneurship Project] (Unpublished)
C
The effectiveness of social media as marketing tools for entrepreneurs / Maydona Casey Julian.
(2016)
[Student Project]
(Unpublished)
D
Consumers' perception and expectation towards agriculture products at Samarahan area / Eldawattie Lucia Dominic Iga.
(2006)
[Student Project]
(Unpublished)
H
The effectiveness of Carrefour house brand product strategy towards customer acceptance in Subang Jaya / Khairah Liyana Hassan.
(2008)
[Student Project]
(Unpublished)
The effectiveness of marketing communication tools used by Adabi Consumer Industries Sdn Bhd Rawang in creating brand equity / Norhaslia Hassan.
(2006)
[Student Project]
(Unpublished)
I
A study of product packaging in consumer purchasing decisions / Rozani Ibrahim.
(2012)
[Student Project]
(Unpublished)
Effectiveness of marketing communication program by Zoo Taiping and Night Safari / Siti Nuraznie Ibrahim. (2004) [Student Project] (Unpublished)
A study on managing the quality of local products marketed by Federal Agricultural Marketing Authority (FAMA) / Edwin Idin. (2017) [Student Project] (Unpublished)
A study on customers' satisfaction on government sector towards products offered by Percetakan National Malaysia Berhad in Kuching / Hajiah Idris.
(2002)
[Student Project]
(Submitted)
The effectiveness of integrated marketing communication used by UMW Pennzoil Distribution Sdn Bhd Shah Alam in promoting lubricant oil / Azizah Ismail.
(2012)
[Student Project]
(Unpublished)
The contribution and significance of product strategy towards consumer acceptance: a case study of JKING Sdn. Bhd. in Johor Bahru / Mohammad Norazham Ismail.
(2006)
[Student Project]
(Unpublished)
J
Fun packaging : an assessment on children`s food packaging and its relation to healthy eating habit / Arzeanti Jafar.
(2013)
[Student Project]
(Unpublished)
Online repurchase intention of lipstick among female consumer / Katrina Jonathan.
(2016)
[Student Project]
(Unpublished)
L
The effectiveness of Federal Agricultural Marketing Authority (FAMA) as a marketing channel in distributing private brand products named Agromas (a case study of FAMA Seremban) / Hamidah Lokman.
(2005)
[Student Project]
(Unpublished)
M
Study of factors that influence product quality at Hicom Diecastings Sdn Bhd / Muhamad Lokhman Mahmud.
(2010)
[Student Project]
(Unpublished)
Seminar on marketing strategies for Islamic banks and financial institutions / BIMB Institute of Research and Training Sdn. Bhd. (1997) In: Seminar on marketing strategies for Islmic Banks and financial institutions, 15-16 December 1997, The City Bayview Hotel Langkawi. (Unpublished)
A study on the effectiveness UMS Link Holdings promotion strategies in Kota Kinabalu / Siti Syazwini Masri.
(2013)
[Student Project]
(Unpublished)
Development of car promotion system / Muhammad Ikhram Mazlan.
(2016)
Degree thesis, thesis, Universiti Teknologi MARA Cawangan Melaka.
The study of consumer awareness towards Agromas product / Siti Roodeeyah Md Isa.
(2004)
[Student Project]
(Unpublished)
Customers' product choices and dealers' decision to carry Faiza's product and its relationship with product attributes (in Central and Southern of Peninsular Malaysia) / Noorezati Md Noksen.
(2004)
[Student Project]
(Unpublished)
Overview of production and tendency on halal products and services in Malaysia and global market / Mohamad Idham Md Razak … [et al.]. (2014) In: International Conference on Islamic Business, Art, Culture & Communication (ICIBACC 2014). Division of Research and Industry Linkages, UiTM Melaka, Alor Gajah, p. 26.
Product quality: a study on improving the quality of Agromas product offered by Federal Agricultural Marketing Authority, Melaka / Norehan Md. Ali.
(2005)
[Student Project]
(Unpublished)
An analysis of problems on physical evidence of Lot 80 Sdn. Bhd. / Iliadne Francis Medan.
(2002)
[Student Project]
(Unpublished)
An awareness study of retailers in Kuala Terengganu on Sajimas Product / Fadhilah Mohamad. (1999) [Student Project] (Submitted)
The relationship between factors of product quality, services quality and price that contribute to customer satisfaction: a study in product purchase at Persada Herbs Sdn Bhd / Zurina Mohammad Zubir. (2018) [Student Project] (Unpublished)
A study of female consumers satisfaction towards local skincare product / Aisyah Khairunisa Mohd Keefli.
(2016)
[Student Project]
(Unpublished)
Effective market segmentation for open distance learning institutions’ marketing strategy / Mohd Nazri Mohd Noor ...[et al.]. (2021) Advances in Business Research International Journal, 7 (2): 5. pp. 42-52. ISSN 2462- 1838
A study on the problem packaging design of local traditional cookies case study: Biskut Kelapa Mama / Nur Syakira Mohd Rashid.
(2018)
Degree thesis, thesis, Universiti Teknologi MARA, Melaka.
Marketing capabilities of fashion and apparel retailing among small medium enterprises in Bangi / Nurul Syazana Mohd Razi.
(2018)
[Student Project]
(Unpublished)
Development of needs-driven Lean Kaizen implementation model through integration of Gemba Kaizen method and AHP-QFD technique in Malaysian automotive industry / Mohd Hazri Mohd Rusli.
(2019)
PhD thesis, thesis, Universiti Teknologi MARA (UiTM).
The impact of product quality, service quality, price and location on satisfaction and behavioural intentions in housing industry:the moderating role of delivery systems / Aziam Mustafa.
(2015)
PhD thesis, thesis, Universiti Teknologi MARA (UiTM).
The effectiveness of wakalah marketing for investment products : case study of CIMB wealth advisor / Nur Suhada Mustapha. (2014) [Student Project] (Unpublished)
N
Factors influence product preference among Middle East consumer / Nadzrin Azri Nor Azmi.
(2014)
[Student Project]
(Unpublished)
O
Effect of promotion factors toward the level of customer awareness of REMIX magazine published by Utusan Melayu (Malaysia) Berhad at Bandar Baru Bangi in year 2008 / Nur Farhana Omar.
(2018)
[Student Project]
(Unpublished)
P
Consumer brand equity: A case study on Agromas product by Federal Agricultural Marketing Authority (FAMA). (2017) [Student Project] (Unpublished)
ENT300 Fundamental of Entrepreneurship. Business Plan : Refresh Express / Khairul Anwar Philman Jong... [et al.].
(2011)
[Entrepreneurship Project]
(Unpublished)
R
A study on the effectiveness of the marketing strategy for inflatable boats / Raja Siti Zalina Raja Ali. (1999) [Student Project] (Submitted)
A study on implementation of green marketing concept in marketing CNI products: a study in CNI Enterprise (M) Sdn Bhd / Hasnahwati Razali.
(2004)
[Student Project]
(Unpublished)
A study of investor response to new product launching: a competitive strategy approach / Eliyani Linda R. and Utami Wiwik. (2016) Management & Accounting Review, 15 (2). pp. 1-28. ISSN 1675-4077
Implementation of marketing mix strategy for rubberwood based product by RISDA Melaka / Norizzatina Ruslan.
(2008)
[Student Project]
(Unpublished)
S
Market intervention and easing the shortage of sugar (a case study in Muar) / Qurratu ‘Aini Sabtu.
(2010)
[Student Project]
(Unpublished)
A case study on product labeling in Kuching city / Noor Lela Said Mohamad.
(2009)
[Student Project]
(Submitted)
Department and product in Bank Rakyat Seremban / Muhammad Redzuan Shah Mazlan.
(2011)
[Student Project]
(Unpublished)
Bottleio: smart LED display thermos / Amyra Natasha Shaiful Adly ... [et al.]. (2020) [Entrepreneurship Project] (Unpublished)
Level of customer satisfaction towards product offered by Idea Printworks / Syafiqah Syuhada Siabu. (2018) [Student Project] (Unpublished)
Customers' awareness: a study on green pepper sauce / Timothy Stephen Buding.
(2003)
[Student Project]
(Unpublished)
Fundamentals of Entrepreneurship ENT300: Mix & Kling / Abdul Raouf Suaaidi... [et al.].
(2015)
[Entrepreneurship Project]
(Unpublished)
Case Study : Syedewa Group Sdn. Bhd. / Siti Nor Hasmida Suhaimi.
(2021)
[Entrepreneurship Project]
(Unpublished)
Factors influencing undergraduates to purchase the viral marketing products / Syafirah Suhaimi.
(2019)
[Student Project]
(Unpublished)
W
Healthy style / Wan Emir Hussein Wan Rahim, Muhammad Zikry Khuzairi and Nazzrudin Mohd Nawi. (2020) [Entrepreneurship Project] (Unpublished)
Y
A study on awareness level of Kelantanese towards Crescent Network Sdn. Bhd. (CNSB) promotion activities / Norhasniza Yusoff. (1999) [Student Project] (Submitted)
Z
An assessment of supplier evaluation system on Sawit Kinabalu Sdn Bhd sales performance: an exploratory approach / Fadzillah Zainal.
(2012)
[Student Project]
(Unpublished)
Modelling the relationship of internal marketing and employee performance in the oil and gas industry / Hurul Ain Zainal Abidin.
(2019)
PhD thesis, thesis, Universiti Teknologi MARA (UiTM).
The impact of packaging element towards customer purchasing behavior for Agromas products / Amir Haziq Zaini.
(2014)
[Student Project]
(Unpublished)
Factors that influence brand equity of sport shoes product among UiTM students / Muhammad Naim Zulkifli.
(2016)
[Student Project]
(Unpublished)
Puspamara Sendirian Berhad prospect and strategy / Nor Azman Zulkifli.
(1991)
[Student Project]
(Unpublished)