Items where Subject is "Product management"

Article

Research on toothbrush trees leading to the social, environmental and business ideas / Ibtisam Abdul Wahab, Hannis Fadzillah Mohsin and Ayla Farihah Ibrahim. (2020) Journal of International Business, Economics and Entrepreneurship (JIBE), 5 (1). pp. 76-80. ISSN 2550-1429

Generic strategies: a driver for firms competitiveness in Nigerian Fast Moving Consumers Goods (FMCGs) sector / Abayomi Olarewaju Adeoye, Sunday Stephen Ajemunigbohun and Olajide Idowu Okunbanjo. (2023) Journal of International Business, Economics and Entrepreneurship (JIBE), 8 (1). pp. 23-31. ISSN 2550-1429

Effective market segmentation for open distance learning institutions’ marketing strategy / Mohd Nazri Mohd Noor ...[et al.]. (2021) Advances in Business Research International Journal, 7 (2): 5. pp. 42-52. ISSN 2462- 1838

A study of investor response to new product launching: a competitive strategy approach / Eliyani Linda R. and Utami Wiwik. (2016) Management & Accounting Review, 15 (2). pp. 1-28. ISSN 1675-4077

Book Section

Hygiene can drink / Muhamad Fuad Abdul Karim … [et al.]. (2012) In: RIID 2012: Innovation for Sustainable Growth. Bahagian Penyelidikan dan Jaringan Industri, UiTM Melaka, Alor Gajah, Melaka, p. 68. (Unpublished)

Overview of production and tendency on halal products and services in Malaysia and global market / Mohamad Idham Md Razak … [et al.]. (2014) In: International Conference on Islamic Business, Art, Culture & Communication (ICIBACC 2014). Division of Research and Industry Linkages, UiTM Melaka, Alor Gajah, p. 26.

Conference or Workshop Item

Seminar on marketing strategies for Islamic banks and financial institutions / BIMB Institute of Research and Training Sdn. Bhd. (1997) In: Seminar on marketing strategies for Islmic Banks and financial institutions, 15-16 December 1997, The City Bayview Hotel Langkawi. (Unpublished)

Thesis

A study on customers' expectations towards ‘energy’; design, price or quality? / Intan Shafinaz Ahmad. (1996) Degree thesis, thesis, Universiti Teknologi MARA.

Development of car promotion system / Muhammad Ikhram Mazlan. (2016) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Melaka.

A study on the problem packaging design of local traditional cookies case study: Biskut Kelapa Mama / Nur Syakira Mohd Rashid. (2018) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

Development of needs-driven Lean Kaizen implementation model through integration of Gemba Kaizen method and AHP-QFD technique in Malaysian automotive industry / Mohd Hazri Mohd Rusli. (2019) PhD thesis, thesis, Universiti Teknologi MARA (UiTM).

The impact of product quality, service quality, price and location on satisfaction and behavioural intentions in housing industry:the moderating role of delivery systems / Aziam Mustafa. (2015) PhD thesis, thesis, Universiti Teknologi MARA (UiTM).

Modelling the relationship of internal marketing and employee performance in the oil and gas industry / Hurul Ain Zainal Abidin. (2019) PhD thesis, thesis, Universiti Teknologi MARA (UiTM).

Student Project

Bank Rakyat: the public perceptions on its financial products and marketing strategies / Reeni Zuraini Abdul Ghani. (2010) [Student Project] (Unpublished)

The effectiveness of product placement in a 60 second video and its influence towards consumer behaviour / Aiza Adriena Abdull Ropha. (2018) [Student Project] (Unpublished)

The influence of brand equity towards purchase intention of Agromas product / Mohamad Azali Abdullah. (2018) [Student Project] (Unpublished)

Consumer purchase intention on buying organic skin care products in Malaysia / Puteri Afiqah Auni Abdullah. (2018) [Student Project] (Unpublished)

Creativity in marketing: a study of its relevance with service quality to KOP Computer Sdn Bhd / Zatil ‘Adilah Abu Yazib. (1999) [Student Project] (Submitted)

Factors influencing newspaper readers buying intention / Nor Afida Abu Zaharin. (2008) [Student Project] (Unpublished)

Evaluation on customer adoption process and brand positioning for Scientige Sdn Bhd in 2007 / Norhaidah Ahmad. (2007) [Student Project] (Unpublished)

A product quality analysis of UMW Engineering Sdn Bhd (a study made from Jan 2005 - March 2005) / Norliza Ahmad Pajar. (2005) [Student Project]

The effectiveness of social media as marketing tools for entrepreneurs / Maydona Casey Julian. (2016) [Student Project] (Unpublished)

Consumers' perception and expectation towards agriculture products at Samarahan area / Eldawattie Lucia Dominic Iga. (2006) [Student Project] (Unpublished)

The effectiveness of Carrefour house brand product strategy towards customer acceptance in Subang Jaya / Khairah Liyana Hassan. (2008) [Student Project] (Unpublished)

The effectiveness of marketing communication tools used by Adabi Consumer Industries Sdn Bhd Rawang in creating brand equity / Norhaslia Hassan. (2006) [Student Project] (Unpublished)

A study of product packaging in consumer purchasing decisions / Rozani Ibrahim. (2012) [Student Project] (Unpublished)

Effectiveness of marketing communication program by Zoo Taiping and Night Safari / Siti Nuraznie Ibrahim. (2004) [Student Project] (Unpublished)

A study on managing the quality of local products marketed by Federal Agricultural Marketing Authority (FAMA) / Edwin Idin. (2017) [Student Project] (Unpublished)

The effectiveness of integrated marketing communication used by UMW Pennzoil Distribution Sdn Bhd Shah Alam in promoting lubricant oil / Azizah Ismail. (2012) [Student Project] (Unpublished)

The contribution and significance of product strategy towards consumer acceptance: a case study of JKING Sdn. Bhd. in Johor Bahru / Mohammad Norazham Ismail. (2006) [Student Project] (Unpublished)

Fun packaging : an assessment on children`s food packaging and its relation to healthy eating habit / Arzeanti Jafar. (2013) [Student Project] (Unpublished)

Online repurchase intention of lipstick among female consumer / Katrina Jonathan. (2016) [Student Project] (Unpublished)

The effectiveness of Federal Agricultural Marketing Authority (FAMA) as a marketing channel in distributing private brand products named Agromas (a case study of FAMA Seremban) / Hamidah Lokman. (2005) [Student Project] (Unpublished)

Study of factors that influence product quality at Hicom Diecastings Sdn Bhd / Muhamad Lokhman Mahmud. (2010) [Student Project] (Unpublished)

A study on the effectiveness UMS Link Holdings promotion strategies in Kota Kinabalu / Siti Syazwini Masri. (2013) [Student Project] (Unpublished)

The study of consumer awareness towards Agromas product / Siti Roodeeyah Md Isa. (2004) [Student Project] (Unpublished)

Customers' product choices and dealers' decision to carry Faiza's product and its relationship with product attributes (in Central and Southern of Peninsular Malaysia) / Noorezati Md Noksen. (2004) [Student Project] (Unpublished)

Product quality: a study on improving the quality of Agromas product offered by Federal Agricultural Marketing Authority, Melaka / Norehan Md. Ali. (2005) [Student Project] (Unpublished)

An analysis of problems on physical evidence of Lot 80 Sdn. Bhd. / Iliadne Francis Medan. (2002) [Student Project] (Unpublished)

An awareness study of retailers in Kuala Terengganu on Sajimas Product / Fadhilah Mohamad. (1999) [Student Project] (Submitted)

The relationship between factors of product quality, services quality and price that contribute to customer satisfaction: a study in product purchase at Persada Herbs Sdn Bhd / Zurina Mohammad Zubir. (2018) [Student Project] (Unpublished)

A study of female consumers satisfaction towards local skincare product / Aisyah Khairunisa Mohd Keefli. (2016) [Student Project] (Unpublished)

Marketing capabilities of fashion and apparel retailing among small medium enterprises in Bangi / Nurul Syazana Mohd Razi. (2018) [Student Project] (Unpublished)

The effectiveness of wakalah marketing for investment products : case study of CIMB wealth advisor / Nur Suhada Mustapha. (2014) [Student Project] (Unpublished)

Factors influence product preference among Middle East consumer / Nadzrin Azri Nor Azmi. (2014) [Student Project] (Unpublished)

Effect of promotion factors toward the level of customer awareness of REMIX magazine published by Utusan Melayu (Malaysia) Berhad at Bandar Baru Bangi in year 2008 / Nur Farhana Omar. (2018) [Student Project] (Unpublished)

Consumer brand equity: A case study on Agromas product by Federal Agricultural Marketing Authority (FAMA). (2017) [Student Project] (Unpublished)

A study on the effectiveness of the marketing strategy for inflatable boats / Raja Siti Zalina Raja Ali. (1999) [Student Project] (Submitted)

A study on implementation of green marketing concept in marketing CNI products: a study in CNI Enterprise (M) Sdn Bhd / Hasnahwati Razali. (2004) [Student Project] (Unpublished)

Implementation of marketing mix strategy for rubberwood based product by RISDA Melaka / Norizzatina Ruslan. (2008) [Student Project] (Unpublished)

Market intervention and easing the shortage of sugar (a case study in Muar) / Qurratu ‘Aini Sabtu. (2010) [Student Project] (Unpublished)

A case study on product labeling in Kuching city / Noor Lela Said Mohamad. (2009) [Student Project] (Submitted)

Department and product in Bank Rakyat Seremban / Muhammad Redzuan Shah Mazlan. (2011) [Student Project] (Unpublished)

Level of customer satisfaction towards product offered by Idea Printworks / Syafiqah Syuhada Siabu. (2018) [Student Project] (Unpublished)

Customers' awareness: a study on green pepper sauce / Timothy Stephen Buding. (2003) [Student Project] (Unpublished)

Factors influencing undergraduates to purchase the viral marketing products / Syafirah Suhaimi. (2019) [Student Project] (Unpublished)

A study on awareness level of Kelantanese towards Crescent Network Sdn. Bhd. (CNSB) promotion activities / Norhasniza Yusoff. (1999) [Student Project] (Submitted)

An assessment of supplier evaluation system on Sawit Kinabalu Sdn Bhd sales performance: an exploratory approach / Fadzillah Zainal. (2012) [Student Project] (Unpublished)

The impact of packaging element towards customer purchasing behavior for Agromas products / Amir Haziq Zaini. (2014) [Student Project] (Unpublished)

Factors that influence brand equity of sport shoes product among UiTM students / Muhammad Naim Zulkifli. (2016) [Student Project] (Unpublished)

Puspamara Sendirian Berhad prospect and strategy / Nor Azman Zulkifli. (1991) [Student Project] (Unpublished)

Entrepreneurship Project

Entrepreneurship : Teky Scaffolding Rental / Mohd Azro Arifin ... [et al.]. (2002) [Entrepreneurship Project] (Unpublished)

ENT300 Fundamental of Entrepreneurship. Business Plan : Refresh Express / Khairul Anwar Philman Jong... [et al.]. (2011) [Entrepreneurship Project] (Unpublished)

Bottleio: smart LED display thermos / Amyra Natasha Shaiful Adly ... [et al.]. (2020) [Entrepreneurship Project] (Unpublished)

Fundamentals of Entrepreneurship ENT300: Mix & Kling / Abdul Raouf Suaaidi... [et al.]. (2015) [Entrepreneurship Project] (Unpublished)

Case Study : Syedewa Group Sdn. Bhd. / Siti Nor Hasmida Suhaimi. (2021) [Entrepreneurship Project] (Unpublished)

Healthy style / Wan Emir Hussein Wan Rahim, Muhammad Zikry Khuzairi and Nazzrudin Mohd Nawi. (2020) [Entrepreneurship Project] (Unpublished)

Research Reports

Service quality rendered by the public universities in central region of Malaysia / Faizatul Akmam Amirrudin, Raslina Mohamed Nor and Najah Lukman. (2006) [Research Reports] (Submitted)