Case Study : Syedewa Group Sdn. Bhd. / Siti Nor Hasmida Suhaimi

Suhaimi, Siti Nor Hasmida (2021) Case Study : Syedewa Group Sdn. Bhd. / Siti Nor Hasmida Suhaimi. [Entrepreneurship Project] (Unpublished)


In this case study is important to know the company’s background, company’s analysis and also the company’s problem all alternatives that the management haas provided for the company. Then the case study is related to a company based in Petaling Jaya, Selangor that is Syedewa Group Sdn. Bhd. I have to research this company to find out more about who was developed Syedewa Group Sdn. Bhd. The idea of the Syedewa Cosmetic like lip matte, instant brush cleanser spray, and others that created by Syedewa that was a makeup artist. He has an idea on making
cosmetic product its because he was a year makeup artist in Malaysia. So that he has a knowledge about cosmetic product.The first product that he launched on 11 May 2018 and that only lip matte but know he have others collection in his company. He also promoted his product on Instagram, Twitter and other social media that his was created. In the special day Syedewa Cosmetic also do a new collection for limited time only which is Raya Collection so that his regular customer was not bored with his product and also customer can collect this product.


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