Items where Subject is "Management"

A

A study on domestic tourists awareness toward Malaysia tourism promotion board advertisement within Klang Valley / Rafida Ab. Manan. (1999) [Student Project] (Submitted)

A study of the influence of marketing mix elements in selecting preschool organizations by parents in bandar Dungun / Azahari Abu Bakar. (2001) [Student Project] (Submitted)

A study on the marketing mix strategies, marketing audit and marketing plan in Telekom Malaysia Berhad / Roslina Ali. (1998) [Student Project] (Submitted)

Creativity in marketing: a study of its relevance with service quality to KOP Computer Sdn Bhd / Zatil ‘Adilah Abu Yazib. (1999) [Student Project] (Submitted)

Sarawak Securities Sdn Bhd: the importance of services marketing as a competitive tools / Edward Hutchinson Anthony Maramat. (2000) [Student Project] (Submitted)

Service quality rendered by the public universities in central region of Malaysia / Faizatul Akmam Amirrudin, Raslina Mohamed Nor and Najah Lukman. (2006) [Research Reports] (Submitted)

Marketing plan: the development and establishment of the GFSB showrooms / Aizatul Azhar Abd Ghani. (1994) [Student Project] (Unpublished)

A strategic marketing management analysis on Plaza Larkin Johor Bahru towards realizing greater profits / Ruhiyati Idayu Abu Talib & Abd Razak Kassim. (2010) Masters thesis, thesis, UiTM Cawangan Johor Kampus Pasir Gudang.

Business Plan : Gourmet Flower Sdn. Bhd / Nuradibah Abdul Rahman ... [et al.]. (2008) [Entrepreneurship Project] (Unpublished)

The influence of capital structure on construction company profitability : a study of Malaysian Resources Corporation Berhad (MRCB) AND WCT Berhad / Malisa Ajis. (2013) [Research Reports] (Submitted)

The effectiveness of the marketing communication in Telekom Training College (TTC), Jalan Gurney Kiri, Kuala Lumpur / Norhalilah Abdul Jalil. (2005) [Student Project] (Unpublished)

Pepsi's Product Life Cycle / Donna Elviera Arni ... [et al.]. (2016) [Student Project] (Unpublished)

Ipod's Product Life Cycle / Intan Nur Haleeda Abdul Halim ... [et al.]. (2016) [Student Project] (Unpublished)

Product Life Cycle of Yakult / Dayang Ernie Nurfarah'ain Awang Ahmad ... [et al.]. (2016) [Student Project] (Unpublished)

A study on the integration of marketing mix to improve performance (with special reference to Cargosave (M) Sdn. Bhd.) / Ahmad Fauzi Abu Kassim. (1993) [Student Project] (Unpublished)

Avoidance behavior towards digital crowd sourcing platforms: a preliminary study among new freelancers / Sharidatul Akma Abu Seman …[et al.]. (2021) Advances in Business Research International Journal (ABRIJ), 7 (3): 11. pp. 25-35. ISSN 2462-1838

B

The influence of mobile environmental cues on purchasing intention and positive user-generated content spread in instagram context / Azlin Zanariah Bahtar. (2019) PhD thesis, thesis, Universiti Teknologi MARA.

C

Marketing management vs. internal management problems (Customer service) in 4life Research Sdn Bhd / Nor Asman Che Mansor. (2009) [Student Project] (Unpublished)

Horlicks / Johny Jelliance Clement ... [et al.]. (2016) [Student Project] (Unpublished)

D

Product Life Cycle of Milo / Mohd Izzadtul Dillah ... [et al.]. (2014) [Student Project] (Unpublished)

Social presence and customer brand engagement on Facebook brand pages / Jezreel Meggiddo Diam. (2022) In: Article Review : Social Media in Business Records. Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak, Sarawak, pp. 21-23.

G

Social media and customer relationship management technologies : Influencing buyer-seller information exchanges / Wellace Bayang Gerunsin. (2022) In: Article Review : Social Media in Business Records. Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak, Sarawak, pp. 27-30.

Social media in modern business / Wellace Bayang Gerunsin. (2022) In: Article Review : Social Media in Business Records. Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak, Sarawak, pp. 13-16.

The concessionary fares as a marketing tool of Malayan railway (Keretapi Tanah Melayu) / Rosmairi Ghazali. (1989) [Student Project] (Submitted)

H

Motorola RAZR V3 / Fahmi Hamzah ... [et al.]. (2016) [Student Project] (Unpublished)

R&D information and market valuation: empirical evidence from Malaysian listed firms / Sunarti Halid ... [et al.]. (2017) Management & Accounting Review (MAR), 16 (1). pp. 31-54. ISSN 2550-1895

I

Effectiveness of the relationship marketing in Malaysian Cocoa Board (MCB) toward clients satisfaction / Nuur Fasihah Afiqah Ismail. (2013) [Student Project] (Submitted)

New product development (ENT600) PlushieBear / Nur Imanina Ibrahim, Madelina Entering and Sharifah Noor Hamizah Tuanku. (2020) [Entrepreneurship Project] (Unpublished)

Effectiveness of marketing communication program by Zoo Taiping and Night Safari / Siti Nuraznie Ibrahim. (2004) [Student Project] (Unpublished)

J

Sony Ericsson / Anna Aidette Jiman ... [et al.]. (2016) [Student Project] (Unpublished)

A study of customer satisfaction level on the services provided by PDB - commercial sales department / Ahmad Fuzairijane Jaafar. (2000) [Student Project] (Submitted)

K

A study of customer satisfaction on Mazda at Cycle & Carriage Bintang Berhad / Shahrul Akmal Kamaruddin. (1997) [Student Project] (Submitted)

L

Examining the impact of luxury brand's social media marketing on customer engagement using big data analytics and natural language processing / Elvina Let. (2022) In: Article Review : Social Media in Business Records. Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak, Sarawak, pp. 17-18.

Life Cycle of Google Class / Edward Lihoi ... [et al.]. (2016) [Student Project] (Unpublished)

Nokia's Life Cycle / Aliceciana Livan Luhat ... [et al.]. (2016) [Student Project] (Unpublished)

M

The obstacles in social media engagement: the need for an overarching management process / Nur Khaleeda Mahamad Halid. (2022) In: Article Review: Chapters in Book. Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak, Sarawak, pp. 13-19.

Permai Park Inn promotional activities: a study on its sales promotion / Syahrul Hezrin Mahmud. (1998) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

An awareness study of retailers in Kuala Terengganu on Sajimas Product / Fadhilah Mohamad. (1999) [Student Project] (Submitted)

A study on maintaining customer loyalty towards the demand of hardware purchasing at Perniagaan Simen Tenagadesa Sdn. Bhd / Mohd Shamsol Mohd Shafie. (2000) [Student Project] (Submitted)

Breeze / Afiq Hijizi Mohamad Saparie ... [et al.]. (2016) [Student Project] (Unpublished)

LG Electronics / Mas Syafiq Azizan Matzrol ... [et al.]. (2016) [Student Project] (Unpublished)

Visitor-centric marketing approach driving theme park customer patronage: unveiling the post COVID-19 pandemic perspective / Nooraini Mohamad Sheriff ... [et al.]. (2024) Jurnal Intelek, 19 (1): 16. pp. 186-196. ISSN 2682-9223

Critical factors for successful mosques / Abdul Wahab Murni. (2013) [Student Project] (Submitted)

Service marketing and quality of service provided by Selangor Industrial Corporation Sdn Bhd / Noriha Md Noor. (1994) [Student Project] (Unpublished)

Marketing strategies to attract new unit holders to invest in Amanah Saham Bumiputera Scheme (Akaun Remaja) / Norhaslin Mohd Yusof. (1998) [Student Project] (Submitted)

The effective promotion tools to attract new tenant in Kompleks Pusat Bandar Pasir Gudang / Siti Rodhiah Mohd Imron. (2013) [Student Project]

A study on the factors that influence corporate reputation at university: A case study at University Malaysia Kelantan / Mohd Faizul Mohd Nor. (2011) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

“The factors that influence the effectiveness of the promotional activities at Binaraya PKINK Sdn Bhd“ / Khairiyatul Mu’minah Mis. (2008) [Student Project] (Unpublished)

The measurement on the effectiveness of management system in wealth supremacy agency / Abd Quddus Mat Said. (2009) [Student Project] (Unpublished)

Factors influence marketing strategies for company's brand: a study from Konsvltan Sdn.Bhd./ Nor Najihah Mohd Alias. (2018) [Student Project]

A case study of Digi telecommunications Sdn Bhd strategic marketing analysis / Rohanizan Md Lazan ... [et al.]. (2012) In: 8th Academic Conference, ACCON 2012 UiTM Cawangan Johor, 2 - 4 November 2012, Bukit Gambang Resort City, Pahang.

N

Product Life Cycle Of Rolex Watch / Nas Hanini Nasir ... [et al.]. (2016) [Student Project] (Unpublished)

Marketing strategies from the islamic perspective: reviewing the relevance of elements of the marketing mix / Nurul Farhana Nasir …[et al.]. (2020) Journal of Emerging Economies & Islamic Research, 8 (3). pp. 84-96. ISSN (e-ISSN): 2289-2559

The impact of friends, family members and subjective norm on intention to purchase halal personal care products: the moderating role of spiritual intelligence / Sulaiman Nawawi … [et al.]. (2018) Journal of Contempory Islamic Studies, 4 (2). pp. 51-68. ISSN 0128-0902

O

A study on the effectiveness of "Borneo Tropical Honey" marketing strategies adopted by Korporasi Pembangunan Desa, Sabah / Medar Osman @ Mohhd Azrin. (2009) [Student Project] (Submitted)

Factors influencing the brand awareness towards Malaysian National News Agency (BERNAMA). “A case study in Wangsa Maju, Kuala Lumpur” / Nur Masturina Omar. (2011) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

Customer perception about quality of service : the case of Vietnamese and Australian managers / George O. Tasie. (2002) Journal of International Business, Economics and Entrepreneurship (JIBE), 9 (1). pp. 109-126. ISSN 0128-7494

P

Impact of brand strength and customer reviews: the case of rural tourism inns in China / Siyu Peng, Nicholas Su Miew Sing. (2020) International Journal of Service Management and Sustainability (IJSMS), 5 (1). pp. 1-22. ISSN 2550-1569

R

A study on the effectiveness of the marketing strategy for inflatable boats / Raja Siti Zalina Raja Ali. (1999) [Student Project] (Submitted)

Factors influencing plantation workers productivity: case study on Boustead Estates Agency Sdn Bhd / Cecilia Rijeg. (2008) [Student Project] (Submitted)

A study of investor response to new product launching: a competitive strategy approach / Eliyani Linda R. and Utami Wiwik. (2016) Management & Accounting Review, 15 (2). pp. 1-28. ISSN 1675-4077

Ipod Product Life Cycle / Nur Fadiyah Rahmat ... [et al.]. (2016) [Student Project] (Unpublished)

S

Cadbury's Dairy Milk / Ayu Farzil Wanee Sulaiman ... [et al.]. (2016) [Student Project] (Unpublished)

Public service quality in government department/Jusniwati Salleh. (2016) [Student Project] (Unpublished)

The wrong road taken: Social media content, self-authentication and misapplication of the business records rule / Fatin Atirah Siman. (2022) In: Article Review : Social Media in Business Records. Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak, Sarawak, pp. 19-20.

Naelofar Hijab / Intan Shafinie Sahat ... [et al.]. (2016) [Student Project] (Unpublished)

Bottleio: smart LED display thermos / Amyra Natasha Shaiful Adly ... [et al.]. (2020) [Entrepreneurship Project] (Unpublished)

Case Study : Syedewa Group Sdn. Bhd. / Siti Nor Hasmida Suhaimi. (2021) [Entrepreneurship Project] (Unpublished)

T

Understanding marketing mix strategy and its effect on student enrolment : a case study on Tunku Abdul Rahman University College (TAR UC) Kota Kinabalu branch / Karen Esther Tan, Nicholas Marcus and Mohd Basri Hamid. (2014) Masters thesis, thesis, Universiti Teknologi MARA, Sabah.

Milo / Sheanie Tin ... [et al.]. (2016) [Student Project] (Unpublished)

U

ENT 300 : Currybang House / Syamsury Umar... [et.al]. (2008) [Entrepreneurship Project] (Unpublished)

W

A study of the customer awareness on the TNB Distribution (TNBD) campaign of “a customer loyalty programme” in Dungun / Wan Razak Wan Muda. (2000) [Student Project] (Submitted)

Social media use and value creation in the digital landscape: a dynamic capabilities perspective / Sharifah Ramiezah binti Wan Za'aba. (2022) In: Article Review : Social Media in Business Records. Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak, Sarawak, pp. 10-12.

How trust moderates social media engagement and brand equity / Sharifah Ramiezah Wan Za'aba. (2022) In: Article Review : Social Media in Business Records. Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak, Sarawak, pp. 24-26.

Pepsi / Zainab Wahid ... [et al.]. (2016) [Student Project] (Unpublished)

Healthy style / Wan Emir Hussein Wan Rahim, Muhammad Zikry Khuzairi and Nazzrudin Mohd Nawi. (2020) [Entrepreneurship Project] (Unpublished)

X

Brand engagement in self-concept for influencer marketing: the role of product involvement as a moderator / Chin Jing Xuan ... [et al.]. (2023) e-Academia Journal, 12 (1). pp. 90-104. ISSN 2289 - 6589

Y

A study on customer's satisfaction of MJSB / Mohd Yasil Elham Yahya. (1998) [Student Project] (Submitted)

A study on awareness level of Kelantanese towards Crescent Network Sdn. Bhd. (CNSB) promotion activities / Norhasniza Yusoff. (1999) [Student Project] (Submitted)

Z

Brand preferences of perodua cars : a case study in Sibu/Saadon Hj Zamhari. [Student Project] (Unpublished)

Entrepreneurship : Krep-Krep Enterprise / Muhammad Firdaus Zabidi ... [et al.]. (2009) [Entrepreneurship Project] (Unpublished)