A study on customer's satisfaction of MJSB / Mohd Yasil Elham Yahya

Yahya, Mohd Yasil Elham (1998) A study on customer's satisfaction of MJSB / Mohd Yasil Elham Yahya. [Student Project] (Submitted)


This research try to determined the customer's satisfaction of the services privided by MJSB in order to upgrade the company's image and also to improve the services provided. This research try determine the price competitiveness, ability to response in time to the customers , lack of marketing effort and follow up, customers perception on MJSB and delivery of the goods to the customers as the main factors that can affect the customer's satisfaction.
This research used Descriptive Research and Explotary Research because it need to gather as much information to make this research successful.
Preliminary data gather reveals that many customers are still not satisfied with the services provided by MJSB. This research also used Convenience Sampling method where the sample is being based on the decision makers of all purchasing department involves or selected in this research. The questionnaires has been administered to obtain information of customers reactions and responses. The data collected will be analyzed to test the accuracy of the hypothesis. This research used primary and secondary research to interpret the result in light of the problem to address the major conclusion and recommendation


Item Type: Student Project
Email / ID Num.
Yahya, Mohd Yasil Elham
Email / ID Num.
Thesis advisor
Alias, Muhazita
Subjects: H Social Sciences > HD Industries. Land use. Labor > Industry
H Social Sciences > HD Industries. Land use. Labor > Industry > Small and medium-sized business. History
H Social Sciences > HD Industries. Land use. Labor > Petroleum industry and trade
H Social Sciences > HF Commerce > Marketing > Management
H Social Sciences > HF Commerce > Consumer satisfaction
H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions: Universiti Teknologi MARA, Terengganu > Dungun Campus > Faculty of Business and Management
Programme: Bachelor Of Business Administration (Hons) Marketing
Keywords: Malaysian Internasional Trading Corporation (Japan) Sdn. Bhd ; Customer's Satisfaction ; Customers Perception
Date: October 1998
URI: https://ir.uitm.edu.my/id/eprint/60338
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