Motorola RAZR V3 / Fahmi Hamzah ... [et al.]

Hamzah, Fahmi and Ingkui, Lucil Lia and Hazis, Arina Nadira and Edmon, Nicko Clinton Jennau and Aldrin Marshall Janting, Myriam (2016) Motorola RAZR V3 / Fahmi Hamzah ... [et al.]. [Student Project] (Unpublished)


Motorola RAZR V3 is a series of mobile phones by Motorola, part of the 4LTR line. The first developed was in July 2003 and were released in the market in the third quarter of 2004. Because of its striking appearance and thin profile, it was initially marketed as an exclusive fashion phone, but within a year, its price was lowered and it was wildly successful, selling over 50 million units by July 2006. Over die RAZR's four-year run, the V3 model sold more than 130 million units, becoming the best-selling clamshell phone in the world to date. The RAZR V3 series was marketed until July 2007, when the succeeding Motorola RAZR 2 series was released. Marketed as a sleeker and more stable design of the RAZR, the RAZR 2 included more features, improved telephone audio quality, and a touch sensitive external screen. The new models were the V8, the V9, and the V9m, and VE20. However, RAZR 2 sales were not as good as the original, with consumers moving to competing products. Because Motorola relied so long upon the RAZR and its products. It was slow to develop new products in the growing market for feature-rich touchscreen and 3G phones, the RAZR appeal declined, leading Motorola to eventually drop behind Samsung and LG in market share for mobile phones. Motorola’s strategy of grabbing market share by selling tens of millions of low-cost RAZOR’S cut into margins and resulted in heavy losses in the cellular division. In October 2011, Motorola resurrected 1he RAZR brand for a line of Android smartphones; the Droid RAZR for Verizon Wireless, otherwise also known simply as "Motorola RAZR" on other networks, improved variant Droid RAZR Maxx. The new "RAZR” line shares the trademark thinness as well as stylized tapered comers with the original. Motorola V3 was the first and main phone of the series. The team of the V3 put together a number of design choices that set the de vice apart from the competition. The phone had the thinnest profile at the time on a clamshell set, sported an electroluminescent keypad made out of a single metal wafer and used an industry standard mini USB port for data, battery charger and headphones, all in an aluminium body with an external glass screen.


Item Type: Student Project
Email / ID Num.
Hamzah, Fahmi
Ingkui, Lucil Lia
Hazis, Arina Nadira
Edmon, Nicko Clinton Jennau
Aldrin Marshall Janting, Myriam
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce > Business education
H Social Sciences > HF Commerce > Branding (Marketing)
H Social Sciences > HF Commerce > Marketing > Management
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting
Divisions: Universiti Teknologi MARA, Sarawak > Mukah Campus > Faculty of Business and Management
Programme: Diploma in Business Studies
Keywords: student project, product, marketing, business, motorola
Date: 24 August 2016
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