Product Life Cycle Of Rolex Watch / Nas Hanini Nasir ... [et al.]

Nasir, Nas Hanini and Malek, Fatin Athirah and Sahari, Mohd Arrabe (2016) Product Life Cycle Of Rolex Watch / Nas Hanini Nasir ... [et al.]. [Student Project] (Unpublished)


Hans Wilsdorf, at the age of 24, established a company in London specialising in the distribution of timepieces in 1905. He dreamed of a watch worn on the wrist. At that time, wristwatches were not very precise. However, Hans Wilsdorf could see that they could become not only majestic, but also reliable. Hans Wilsdorf convinced the public of his innovative timepieces by equipping them with small and delicate movements manufactured by a Swiss watchmaking company in Bienne.In 1908, around this time, legend has it that Wilsdorf came up with the name of Rolex. It has been said that Wilsdorf wanted his brand to be easy to pronounced in any language. He said, "I tried combining the letters of the alphabet in every possible way. This gave me some hundred names, but none of them felt quite right. One morning, while riding on the upper deck of a horse-drawn omnibus along Cheapside in the City of London, a genie whispered 'Rolex' in my ear."


Item Type: Student Project
Email / ID Num.
Nasir, Nas Hanini
Malek, Fatin Athirah
Sahari, Mohd Arrabe
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce > Business education
H Social Sciences > HF Commerce > Branding (Marketing)
H Social Sciences > HF Commerce > Marketing > Management
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting
Divisions: Universiti Teknologi MARA, Sarawak > Mukah Campus > Faculty of Business and Management
Programme: Diploma in Banking Studies
Keywords: student project, watch, business, marketing
Date: 9 September 2016
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