New product development (ENT600) PlushieBear / Nur Imanina Ibrahim, Madelina Entering and Sharifah Noor Hamizah Tuanku

Ibrahim, Nur Imanina and Entering, Madelina and Tuanku, Sharifah Noor Hamizah (2020) New product development (ENT600) PlushieBear / Nur Imanina Ibrahim, Madelina Entering and Sharifah Noor Hamizah Tuanku. [Entrepreneurship Project] (Unpublished)

Abstract

The product is called PlushieBear, a soft toy designed to provide warmth and linked to a smart-talking app that can hold comforting conversations with individuals struggling with depression; excluding those with manic and psychotic depression. According to WHO (2017), people suffering from depression tend to isolate themselves from others. Therefore, the product is an inanimate object that is approachable for people who is uncomfortable with social live interaction.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Ibrahim, Nur Imanina
2016586851
Entering, Madelina
2016309669
Tuanku, Sharifah Noor Hamizah
2016729961
Subjects: H Social Sciences > HF Commerce > Marketing
H Social Sciences > HF Commerce > Marketing > Management
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Applied Sciences
Keywords: Soft toy, Smart-talking app, Depression
Date: 2020
URI: https://ir.uitm.edu.my/id/eprint/45698
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