Items where Subject is "Management"

Article

Visitor-centric marketing approach driving theme park customer patronage: unveiling the post COVID-19 pandemic perspective / Nooraini Mohamad Sheriff ... [et al.]. (2024) Jurnal Intelek, 19 (1): 16. pp. 186-196. ISSN 2682-9223

Brand engagement in self-concept for influencer marketing: the role of product involvement as a moderator / Chin Jing Xuan ... [et al.]. (2023) e-Academia Journal, 12 (1). pp. 90-104. ISSN 2289 - 6589

Marketing strategies from the islamic perspective: reviewing the relevance of elements of the marketing mix / Nurul Farhana Nasir …[et al.]. (2020) Journal of Emerging Economies & Islamic Research, 8 (3). pp. 84-96. ISSN (e-ISSN): 2289-2559

Impact of brand strength and customer reviews: the case of rural tourism inns in China / Siyu Peng, Nicholas Su Miew Sing. (2020) International Journal of Service Management and Sustainability (IJSMS), 5 (1). pp. 1-22. ISSN 2550-1569

The impact of friends, family members and subjective norm on intention to purchase halal personal care products: the moderating role of spiritual intelligence / Sulaiman Nawawi … [et al.]. (2018) Journal of Contempory Islamic Studies, 4 (2). pp. 51-68. ISSN 0128-0902

A study of investor response to new product launching: a competitive strategy approach / Eliyani Linda R. and Utami Wiwik. (2016) Management & Accounting Review, 15 (2). pp. 1-28. ISSN 1675-4077

R&D information and market valuation: empirical evidence from Malaysian listed firms / Sunarti Halid ... [et al.]. (2017) Management & Accounting Review (MAR), 16 (1). pp. 31-54. ISSN 2550-1895

Customer perception about quality of service : the case of Vietnamese and Australian managers / George O. Tasie. (2002) Journal of International Business, Economics and Entrepreneurship (JIBE), 9 (1). pp. 109-126. ISSN 0128-7494

Avoidance behavior towards digital crowd sourcing platforms: a preliminary study among new freelancers / Sharidatul Akma Abu Seman …[et al.]. (2021) Advances in Business Research International Journal (ABRIJ), 7 (3): 11. pp. 25-35. ISSN 2462-1838

Book Section

The obstacles in social media engagement: the need for an overarching management process / Nur Khaleeda Mahamad Halid. (2022) In: Article Review: Chapters in Book. Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak, Sarawak, pp. 13-19.

Social media use and value creation in the digital landscape: a dynamic capabilities perspective / Sharifah Ramiezah binti Wan Za'aba. (2022) In: Article Review : Social Media in Business Records. Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak, Sarawak, pp. 10-12.

Social media and customer relationship management technologies : Influencing buyer-seller information exchanges / Wellace Bayang Gerunsin. (2022) In: Article Review : Social Media in Business Records. Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak, Sarawak, pp. 27-30.

How trust moderates social media engagement and brand equity / Sharifah Ramiezah Wan Za'aba. (2022) In: Article Review : Social Media in Business Records. Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak, Sarawak, pp. 24-26.

Social presence and customer brand engagement on Facebook brand pages / Jezreel Meggiddo Diam. (2022) In: Article Review : Social Media in Business Records. Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak, Sarawak, pp. 21-23.

The wrong road taken: Social media content, self-authentication and misapplication of the business records rule / Fatin Atirah Siman. (2022) In: Article Review : Social Media in Business Records. Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak, Sarawak, pp. 19-20.

Examining the impact of luxury brand's social media marketing on customer engagement using big data analytics and natural language processing / Elvina Let. (2022) In: Article Review : Social Media in Business Records. Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak, Sarawak, pp. 17-18.

Social media in modern business / Wellace Bayang Gerunsin. (2022) In: Article Review : Social Media in Business Records. Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak, Sarawak, pp. 13-16.

Conference or Workshop Item

A case study of Digi telecommunications Sdn Bhd strategic marketing analysis / Rohanizan Md Lazan ... [et al.]. (2012) In: 8th Academic Conference, ACCON 2012 UiTM Cawangan Johor, 2 - 4 November 2012, Bukit Gambang Resort City, Pahang.

Thesis

Permai Park Inn promotional activities: a study on its sales promotion / Syahrul Hezrin Mahmud. (1998) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Understanding marketing mix strategy and its effect on student enrolment : a case study on Tunku Abdul Rahman University College (TAR UC) Kota Kinabalu branch / Karen Esther Tan, Nicholas Marcus and Mohd Basri Hamid. (2014) Masters thesis, thesis, Universiti Teknologi MARA, Sabah.

Factors influencing the brand awareness towards Malaysian National News Agency (BERNAMA). “A case study in Wangsa Maju, Kuala Lumpur” / Nur Masturina Omar. (2011) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

A strategic marketing management analysis on Plaza Larkin Johor Bahru towards realizing greater profits / Ruhiyati Idayu Abu Talib & Abd Razak Kassim. (2010) Masters thesis, thesis, UiTM Cawangan Johor Kampus Pasir Gudang.

The influence of mobile environmental cues on purchasing intention and positive user-generated content spread in instagram context / Azlin Zanariah Bahtar. (2019) PhD thesis, thesis, Universiti Teknologi MARA.

A study on the factors that influence corporate reputation at university: A case study at University Malaysia Kelantan / Mohd Faizul Mohd Nor. (2011) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

Student Project

Sony Ericsson / Anna Aidette Jiman ... [et al.]. (2016) [Student Project] (Unpublished)

Product Life Cycle of Milo / Mohd Izzadtul Dillah ... [et al.]. (2014) [Student Project] (Unpublished)

A study on the effectiveness of the marketing strategy for inflatable boats / Raja Siti Zalina Raja Ali. (1999) [Student Project] (Submitted)

A study of customer satisfaction on Mazda at Cycle & Carriage Bintang Berhad / Shahrul Akmal Kamaruddin. (1997) [Student Project] (Submitted)

A study on customer's satisfaction of MJSB / Mohd Yasil Elham Yahya. (1998) [Student Project] (Submitted)

A study on domestic tourists awareness toward Malaysia tourism promotion board advertisement within Klang Valley / Rafida Ab. Manan. (1999) [Student Project] (Submitted)

A study of the influence of marketing mix elements in selecting preschool organizations by parents in bandar Dungun / Azahari Abu Bakar. (2001) [Student Project] (Submitted)

A study of the customer awareness on the TNB Distribution (TNBD) campaign of “a customer loyalty programme” in Dungun / Wan Razak Wan Muda. (2000) [Student Project] (Submitted)

A study of customer satisfaction level on the services provided by PDB - commercial sales department / Ahmad Fuzairijane Jaafar. (2000) [Student Project] (Submitted)

Product Life Cycle Of Rolex Watch / Nas Hanini Nasir ... [et al.]. (2016) [Student Project] (Unpublished)

Motorola RAZR V3 / Fahmi Hamzah ... [et al.]. (2016) [Student Project] (Unpublished)

An awareness study of retailers in Kuala Terengganu on Sajimas Product / Fadhilah Mohamad. (1999) [Student Project] (Submitted)

Cadbury's Dairy Milk / Ayu Farzil Wanee Sulaiman ... [et al.]. (2016) [Student Project] (Unpublished)

A study on maintaining customer loyalty towards the demand of hardware purchasing at Perniagaan Simen Tenagadesa Sdn. Bhd / Mohd Shamsol Mohd Shafie. (2000) [Student Project] (Submitted)

Breeze / Afiq Hijizi Mohamad Saparie ... [et al.]. (2016) [Student Project] (Unpublished)

A study on the marketing mix strategies, marketing audit and marketing plan in Telekom Malaysia Berhad / Roslina Ali. (1998) [Student Project] (Submitted)

LG Electronics / Mas Syafiq Azizan Matzrol ... [et al.]. (2016) [Student Project] (Unpublished)

Creativity in marketing: a study of its relevance with service quality to KOP Computer Sdn Bhd / Zatil ‘Adilah Abu Yazib. (1999) [Student Project] (Submitted)

Factors influencing plantation workers productivity: case study on Boustead Estates Agency Sdn Bhd / Cecilia Rijeg. (2008) [Student Project] (Submitted)

Critical factors for successful mosques / Abdul Wahab Murni. (2013) [Student Project] (Submitted)

Service marketing and quality of service provided by Selangor Industrial Corporation Sdn Bhd / Noriha Md Noor. (1994) [Student Project] (Unpublished)

Brand preferences of perodua cars : a case study in Sibu/Saadon Hj Zamhari. [Student Project] (Unpublished)

Public service quality in government department/Jusniwati Salleh. (2016) [Student Project] (Unpublished)

Sarawak Securities Sdn Bhd: the importance of services marketing as a competitive tools / Edward Hutchinson Anthony Maramat. (2000) [Student Project] (Submitted)

A study on the effectiveness of "Borneo Tropical Honey" marketing strategies adopted by Korporasi Pembangunan Desa, Sabah / Medar Osman @ Mohhd Azrin. (2009) [Student Project] (Submitted)

Effectiveness of the relationship marketing in Malaysian Cocoa Board (MCB) toward clients satisfaction / Nuur Fasihah Afiqah Ismail. (2013) [Student Project] (Submitted)

Marketing strategies to attract new unit holders to invest in Amanah Saham Bumiputera Scheme (Akaun Remaja) / Norhaslin Mohd Yusof. (1998) [Student Project] (Submitted)

The effective promotion tools to attract new tenant in Kompleks Pusat Bandar Pasir Gudang / Siti Rodhiah Mohd Imron. (2013) [Student Project]

Marketing plan: the development and establishment of the GFSB showrooms / Aizatul Azhar Abd Ghani. (1994) [Student Project] (Unpublished)

The concessionary fares as a marketing tool of Malayan railway (Keretapi Tanah Melayu) / Rosmairi Ghazali. (1989) [Student Project] (Submitted)

Marketing management vs. internal management problems (Customer service) in 4life Research Sdn Bhd / Nor Asman Che Mansor. (2009) [Student Project] (Unpublished)

“The factors that influence the effectiveness of the promotional activities at Binaraya PKINK Sdn Bhd“ / Khairiyatul Mu’minah Mis. (2008) [Student Project] (Unpublished)

The measurement on the effectiveness of management system in wealth supremacy agency / Abd Quddus Mat Said. (2009) [Student Project] (Unpublished)

The effectiveness of the marketing communication in Telekom Training College (TTC), Jalan Gurney Kiri, Kuala Lumpur / Norhalilah Abdul Jalil. (2005) [Student Project] (Unpublished)

Pepsi's Product Life Cycle / Donna Elviera Arni ... [et al.]. (2016) [Student Project] (Unpublished)

A study on awareness level of Kelantanese towards Crescent Network Sdn. Bhd. (CNSB) promotion activities / Norhasniza Yusoff. (1999) [Student Project] (Submitted)

Ipod Product Life Cycle / Nur Fadiyah Rahmat ... [et al.]. (2016) [Student Project] (Unpublished)

Life Cycle of Google Class / Edward Lihoi ... [et al.]. (2016) [Student Project] (Unpublished)

Nokia's Life Cycle / Aliceciana Livan Luhat ... [et al.]. (2016) [Student Project] (Unpublished)

Ipod's Product Life Cycle / Intan Nur Haleeda Abdul Halim ... [et al.]. (2016) [Student Project] (Unpublished)

Pepsi / Zainab Wahid ... [et al.]. (2016) [Student Project] (Unpublished)

Milo / Sheanie Tin ... [et al.]. (2016) [Student Project] (Unpublished)

Horlicks / Johny Jelliance Clement ... [et al.]. (2016) [Student Project] (Unpublished)

Product Life Cycle of Yakult / Dayang Ernie Nurfarah'ain Awang Ahmad ... [et al.]. (2016) [Student Project] (Unpublished)

A study on the integration of marketing mix to improve performance (with special reference to Cargosave (M) Sdn. Bhd.) / Ahmad Fauzi Abu Kassim. (1993) [Student Project] (Unpublished)

Naelofar Hijab / Intan Shafinie Sahat ... [et al.]. (2016) [Student Project] (Unpublished)

Factors influence marketing strategies for company's brand: a study from Konsvltan Sdn.Bhd./ Nor Najihah Mohd Alias. (2018) [Student Project]

Effectiveness of marketing communication program by Zoo Taiping and Night Safari / Siti Nuraznie Ibrahim. (2004) [Student Project] (Unpublished)

Entrepreneurship Project

Business Plan : Gourmet Flower Sdn. Bhd / Nuradibah Abdul Rahman ... [et al.]. (2008) [Entrepreneurship Project] (Unpublished)

New product development (ENT600) PlushieBear / Nur Imanina Ibrahim, Madelina Entering and Sharifah Noor Hamizah Tuanku. (2020) [Entrepreneurship Project] (Unpublished)

ENT 300 : Currybang House / Syamsury Umar... [et.al]. (2008) [Entrepreneurship Project] (Unpublished)

Healthy style / Wan Emir Hussein Wan Rahim, Muhammad Zikry Khuzairi and Nazzrudin Mohd Nawi. (2020) [Entrepreneurship Project] (Unpublished)

Bottleio: smart LED display thermos / Amyra Natasha Shaiful Adly ... [et al.]. (2020) [Entrepreneurship Project] (Unpublished)

Case Study : Syedewa Group Sdn. Bhd. / Siti Nor Hasmida Suhaimi. (2021) [Entrepreneurship Project] (Unpublished)

Entrepreneurship : Krep-Krep Enterprise / Muhammad Firdaus Zabidi ... [et al.]. (2009) [Entrepreneurship Project] (Unpublished)

Research Reports

Service quality rendered by the public universities in central region of Malaysia / Faizatul Akmam Amirrudin, Raslina Mohamed Nor and Najah Lukman. (2006) [Research Reports] (Submitted)

The influence of capital structure on construction company profitability : a study of Malaysian Resources Corporation Berhad (MRCB) AND WCT Berhad / Malisa Ajis. (2013) [Research Reports] (Submitted)