Items where Subject is "Management"

Article

Ab Latif, Amminudin (2024) Daya tarikan kedai Korea: fenomena baru di Malaysia. (2024) Paradigma Johor: Malaysian Academy of SME and Entrepreneurship Development, 12. pp. 1-5. ISSN 2682-7824

Abu Seman, Sharidatul Akma and Shahrom, Melissa and Mohd, Idaya Husna and Tuan Besar, Tuan Badrol Hisham (2021) Avoidance behavior towards digital crowd sourcing platforms: a preliminary study among new freelancers / Sharidatul Akma Abu Seman …[et al.]. (2021) Advances in Business Research International Journal (ABRIJ), 7 (3): 11. pp. 25-35. ISSN 2462-1838

Halid, Sunarti and Adam, Amizahanum and Ibrahim, Marina and Ahmad Tarmizi, Masetah and Ibrahim, Muhd Kamil (2017) R&D information and market valuation: empirical evidence from Malaysian listed firms / Sunarti Halid ... [et al.]. (2017) Management & Accounting Review (MAR), 16 (1). pp. 31-54. ISSN 2550-1895

Ismail, Mazlina and Hasbari, Nurul Izzah (2025) Gerai marketeers tarikan hari industri. (2025) Paradigma Johor: Malaysian Academy of SME and Entrepreneurship Development, Jun (14). pp. 1-5. ISSN 2682-7824

Mohamad Sheriff, Nooraini and Sahak, Siti Zaleha and Raja Ezar Ishamuddin, Raja Noor Diyana and Sulaiman, Syahira Nadia (2024) Visitor-centric marketing approach driving theme park customer patronage: unveiling the post COVID-19 pandemic perspective / Nooraini Mohamad Sheriff ... [et al.]. (2024) Jurnal Intelek, 19 (1): 16. pp. 186-196. ISSN 2682-9223

Nasir, Nurul Farhana and Mohd Roslin, Rosmimah and Nasir, Muhammad Arif and Firdaus Nasir, Muhammad Nur (2020) Marketing strategies from the islamic perspective: reviewing the relevance of elements of the marketing mix / Nurul Farhana Nasir …[et al.]. (2020) Journal of Emerging Economies and Islamic Research (JEEIR), 8 (3). pp. 84-96. ISSN 2289-2559

Nawawi, Sulaiman and Hassan, Faridah Haji and Mustaffa, Abaidullah and Mohammad Hamzah, Iskandar and Basir Malan, Irfah Najihah (2018) The impact of friends, family members and subjective norm on intention to purchase halal personal care products: the moderating role of spiritual intelligence / Sulaiman Nawawi … [et al.]. (2018) Journal of Contempory Islamic Studies, 4 (2). pp. 51-68. ISSN 0128-0902

O. Tasie, George (2002) Customer perception about quality of service : the case of Vietnamese and Australian managers / George O. Tasie. (2002) Journal of International Business, Economics and Entrepreneurship (JIBE), 9 (1). pp. 109-126. ISSN 0128-7494

Peng, Siyu and Su Miew Sing, Nicholas (2020) Impact of brand strength and customer reviews: the case of rural tourism inns in China / Siyu Peng, Nicholas Su Miew Sing. (2020) International Journal of Service Management and Sustainability (IJSMS), 5 (1). pp. 1-22. ISSN 2550-1569

Rosenta, Eliyani Linda and Wiwik, Utami (2016) A study of investor response to new product launching: a competitive strategy approach / Eliyani Linda R. and Utami Wiwik. (2016) Management & Accounting Review, 15 (2). pp. 1-28. ISSN 1675-4077

Xuan, Chin Jing and Liat, Cheng Boon and Chalke, *Anuja and Idris, Izian (2023) Brand engagement in self-concept for influencer marketing: the role of product involvement as a moderator / Chin Jing Xuan ... [et al.]. (2023) e-Academia Journal, 12 (1). pp. 90-104. ISSN 2289 - 6589

Book Section

Diam, Jezreel Meggiddo (2022) Social presence and customer brand engagement on Facebook brand pages / Jezreel Meggiddo Diam. (2022) In: Article Review : Social Media in Business Records. Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak, Sarawak, pp. 21-23.

Gerunsin, Wellace Bayang (2022) Social media and customer relationship management technologies : Influencing buyer-seller information exchanges / Wellace Bayang Gerunsin. (2022) In: Article Review : Social Media in Business Records. Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak, Sarawak, pp. 27-30.

Gerunsin, Wellace Bayang (2022) Social media in modern business / Wellace Bayang Gerunsin. (2022) In: Article Review : Social Media in Business Records. Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak, Sarawak, pp. 13-16.

Let, Elvina (2022) Examining the impact of luxury brand's social media marketing on customer engagement using big data analytics and natural language processing / Elvina Let. (2022) In: Article Review : Social Media in Business Records. Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak, Sarawak, pp. 17-18.

Mahamad Halid, Nur Khaleeda (2022) The obstacles in social media engagement: the need for an overarching management process / Nur Khaleeda Mahamad Halid. (2022) In: Article Review: Chapters in Book. Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak, Sarawak, pp. 13-19.

Siman, Fatin Atirah (2022) The wrong road taken: Social media content, self-authentication and misapplication of the business records rule / Fatin Atirah Siman. (2022) In: Article Review : Social Media in Business Records. Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak, Sarawak, pp. 19-20.

Wan Za'aba, Sharifah Ramiezah (2022) How trust moderates social media engagement and brand equity / Sharifah Ramiezah Wan Za'aba. (2022) In: Article Review : Social Media in Business Records. Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak, Sarawak, pp. 24-26.

Wan Za'aba, Sharifah Ramiezah (2022) Social media use and value creation in the digital landscape: a dynamic capabilities perspective / Sharifah Ramiezah binti Wan Za'aba. (2022) In: Article Review : Social Media in Business Records. Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak, Sarawak, pp. 10-12.

Conference or Workshop Item

Md Lazan, Rohanizan and Ali, Roslina and Abd Malik, Shaherah and Zainal Abidin, Rabiatul Alawiyah (2012) A case study of Digi telecommunications Sdn Bhd strategic marketing analysis / Rohanizan Md Lazan ... [et al.]. (2012) In: 8th Academic Conference, ACCON 2012 UiTM Cawangan Johor, 2 - 4 November 2012, Bukit Gambang Resort City, Pahang.

Thesis

Abu Talib, Ruhiyati Idayu and Kassim, Abd Razak (2010) A strategic marketing management analysis on Plaza Larkin Johor Bahru towards realizing greater profits / Ruhiyati Idayu Abu Talib & Abd Razak Kassim. (2010) Masters thesis, thesis, UiTM Cawangan Johor Kampus Pasir Gudang.

Bahtar, Azlin Zanariah (2019) The influence of mobile environmental cues on purchasing intention and positive user-generated content spread in instagram context / Azlin Zanariah Bahtar. (2019) PhD thesis, thesis, Universiti Teknologi MARA.

Mahmud, Syahrul Hezrin (1998) Permai Park Inn promotional activities: a study on its sales promotion / Syahrul Hezrin Mahmud. (1998) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Mohd Nor, Mohd Faizul (2011) A study on the factors that influence corporate reputation at university: A case study at University Malaysia Kelantan / Mohd Faizul Mohd Nor. (2011) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

Omar, Nur Masturina (2011) Factors influencing the brand awareness towards Malaysian National News Agency (BERNAMA). “A case study in Wangsa Maju, Kuala Lumpur” / Nur Masturina Omar. (2011) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

Tan, Karen Esther and Marcus, Nicholas and Hamid, Mohd Basri (2014) Understanding marketing mix strategy and its effect on student enrolment : a case study on Tunku Abdul Rahman University College (TAR UC) Kota Kinabalu branch / Karen Esther Tan, Nicholas Marcus and Mohd Basri Hamid. (2014) Masters thesis, thesis, Universiti Teknologi MARA, Sabah.

Student Project

Ab. Manan, Rafida (1999) A study on domestic tourists awareness toward Malaysia tourism promotion board advertisement within Klang Valley / Rafida Ab. Manan. (1999) [Student Project] (Submitted)

Abd Ghani, Aizatul Azhar (1994) Marketing plan: the development and establishment of the GFSB showrooms / Aizatul Azhar Abd Ghani. (1994) [Student Project] (Unpublished)

Abdul Halim, Intan Nur Haleeda and Zainal Rahmat, Fairuz Awatif and Wan Amin, Sharifah Sharina and Bachun, Amelda (2016) Ipod's Product Life Cycle / Intan Nur Haleeda Abdul Halim ... [et al.]. (2016) [Student Project] (Unpublished)

Abdul Jalil, Norhalilah (2005) The effectiveness of the marketing communication in Telekom Training College (TTC), Jalan Gurney Kiri, Kuala Lumpur / Norhalilah Abdul Jalil. (2005) [Student Project] (Unpublished)

Abu Bakar, Azahari (2001) A study of the influence of marketing mix elements in selecting preschool organizations by parents in bandar Dungun / Azahari Abu Bakar. (2001) [Student Project] (Submitted)

Abu Kassim, Ahmad Fauzi (1993) A study on the integration of marketing mix to improve performance (with special reference to Cargosave (M) Sdn. Bhd.) / Ahmad Fauzi Abu Kassim. (1993) [Student Project] (Unpublished)

Abu Yazib, Zatil ‘Adilah (1999) Creativity in marketing: a study of its relevance with service quality to KOP Computer Sdn Bhd / Zatil ‘Adilah Abu Yazib. (1999) [Student Project] (Submitted)

Ali, Roslina (1998) A study on the marketing mix strategies, marketing audit and marketing plan in Telekom Malaysia Berhad / Roslina Ali. (1998) [Student Project] (Submitted)

Anthony Maramat, Edward Hutchinson (2000) Sarawak Securities Sdn Bhd: the importance of services marketing as a competitive tools / Edward Hutchinson Anthony Maramat. (2000) [Student Project] (Submitted)

Arni, Donna Elviera and Gregory, Cherrypina and Hassan, Hurul Aini (2016) Pepsi's Product Life Cycle / Donna Elviera Arni ... [et al.]. (2016) [Student Project] (Unpublished)

Awang Ahmad, Dayang Ernie Nurfarah'ain and Lamba, Jeffery Das and Sarkawi, Mohd Noor Idzhwan and Sarif, Fatimah (2016) Product Life Cycle of Yakult / Dayang Ernie Nurfarah'ain Awang Ahmad ... [et al.]. (2016) [Student Project] (Unpublished)

Che Mansor, Nor Asman (2009) Marketing management vs. internal management problems (Customer service) in 4life Research Sdn Bhd / Nor Asman Che Mansor. (2009) [Student Project] (Unpublished)

Clement, Johny Jelliance and Kudang, Christina and Tajuddin, Fauziah and Japar, Nur Izzaty and Heren, Veneta (2016) Horlicks / Johny Jelliance Clement ... [et al.]. (2016) [Student Project] (Unpublished)

Dillah, Mohd Izzadtul and Azhar, Afif and Zahir, Muhd Amir Akmal (2014) Product Life Cycle of Milo / Mohd Izzadtul Dillah ... [et al.]. (2014) [Student Project] (Unpublished)

Ghazali, Rosmairi (1989) The concessionary fares as a marketing tool of Malayan railway (Keretapi Tanah Melayu) / Rosmairi Ghazali. (1989) [Student Project] (Submitted)

Hamzah, Fahmi and Ingkui, Lucil Lia and Hazis, Arina Nadira and Edmon, Nicko Clinton Jennau and Aldrin Marshall Janting, Myriam (2016) Motorola RAZR V3 / Fahmi Hamzah ... [et al.]. (2016) [Student Project] (Unpublished)

Ibrahim, Siti Nuraznie (2004) Effectiveness of marketing communication program by Zoo Taiping and Night Safari / Siti Nuraznie Ibrahim. (2004) [Student Project] (Unpublished)

Ismail, Nuur Fasihah Afiqah (2013) Effectiveness of the relationship marketing in Malaysian Cocoa Board (MCB) toward clients satisfaction / Nuur Fasihah Afiqah Ismail. (2013) [Student Project] (Submitted)

Jaafar, Ahmad Fuzairijane (2000) A study of customer satisfaction level on the services provided by PDB - commercial sales department / Ahmad Fuzairijane Jaafar. (2000) [Student Project] (Submitted)

Jiman, Anna Aidette and Alister Australia, Cathryn Leigh and Mathew, Denise and David, Irene and Berasap, Lorita Mihiba (2016) Sony Ericsson / Anna Aidette Jiman ... [et al.]. (2016) [Student Project] (Unpublished)

Kamaruddin, Shahrul Akmal (1997) A study of customer satisfaction on Mazda at Cycle & Carriage Bintang Berhad / Shahrul Akmal Kamaruddin. (1997) [Student Project] (Submitted)

Lihoi, Edward and Hashim, Nadia Ezzana and Mohamad Yusuf, Fatin Farhana and Rickino, Mohd Haziq Zikri (2016) Life Cycle of Google Class / Edward Lihoi ... [et al.]. (2016) [Student Project] (Unpublished)

Luhat, Aliceciana Livan and Mohd. Jasni, Nurul Nazirah Hanis and Awang Hasbi, Dayang Affifah and Mohamad Ali, Nuramirah and Regie, Lusiana (2016) Nokia's Life Cycle / Aliceciana Livan Luhat ... [et al.]. (2016) [Student Project] (Unpublished)

Mat Said, Abd Quddus (2009) The measurement on the effectiveness of management system in wealth supremacy agency / Abd Quddus Mat Said. (2009) [Student Project] (Unpublished)

Matzrol, Mas Syafiq Azizan and Sahari, Edda Khaleedza and Daud, Nurshafiqah (2016) LG Electronics / Mas Syafiq Azizan Matzrol ... [et al.]. (2016) [Student Project] (Unpublished)

Md Noor, Noriha (1994) Service marketing and quality of service provided by Selangor Industrial Corporation Sdn Bhd / Noriha Md Noor. (1994) [Student Project] (Unpublished)

Mis, Khairiyatul Mu’minah (2008) “The factors that influence the effectiveness of the promotional activities at Binaraya PKINK Sdn Bhd“ / Khairiyatul Mu’minah Mis. (2008) [Student Project] (Unpublished)

Mohamad, Fadhilah (1999) An awareness study of retailers in Kuala Terengganu on Sajimas Product / Fadhilah Mohamad. (1999) [Student Project] (Submitted)

Mohamad Saparie, Afiq Hijizi and Awg Iberahim, Muhammad Fadhil and Junaidi, Siti Najiha and Jamel, Nur Shuhadah and Awang Omar, Awang Adzli (2016) Breeze / Afiq Hijizi Mohamad Saparie ... [et al.]. (2016) [Student Project] (Unpublished)

Mohamed Ariff, Nazatul Hawa (2005) Kotamas Trading & Services Sdn. Bhd roles in satisfying its business stakeholders goal. (2005) [Student Project] (Unpublished)

Mohd Alias, Nor Najihah (2018) Factors influence marketing strategies for company's brand: a study from Konsvltan Sdn.Bhd./ Nor Najihah Mohd Alias. (2018) [Student Project]

Mohd Imron, Siti Rodhiah (2013) The effective promotion tools to attract new tenant in Kompleks Pusat Bandar Pasir Gudang / Siti Rodhiah Mohd Imron. (2013) [Student Project]

Mohd Shafie, Mohd Shamsol (2000) A study on maintaining customer loyalty towards the demand of hardware purchasing at Perniagaan Simen Tenagadesa Sdn. Bhd / Mohd Shamsol Mohd Shafie. (2000) [Student Project] (Submitted)

Mohd Yusof, Norhaslin (1998) Marketing strategies to attract new unit holders to invest in Amanah Saham Bumiputera Scheme (Akaun Remaja) / Norhaslin Mohd Yusof. (1998) [Student Project] (Submitted)

Murni, Abdul Wahab (2013) Critical factors for successful mosques / Abdul Wahab Murni. (2013) [Student Project] (Submitted)

Nasir, Nas Hanini and Malek, Fatin Athirah and Sahari, Mohd Arrabe (2016) Product Life Cycle Of Rolex Watch / Nas Hanini Nasir ... [et al.]. (2016) [Student Project] (Unpublished)

Osman, Medar @ Mohd Azrin (2009) A study on the effectiveness of "Borneo Tropical Honey" marketing strategies adopted by Korporasi Pembangunan Desa, Sabah / Medar Osman @ Mohhd Azrin. (2009) [Student Project] (Submitted)

Rahmat, Nur Fadiyah and Zulkifli, Raziat and Suhaili, Azreena Syuziana (2016) Ipod Product Life Cycle / Nur Fadiyah Rahmat ... [et al.]. (2016) [Student Project] (Unpublished)

Raja Ali, Raja Siti Zalina (1999) A study on the effectiveness of the marketing strategy for inflatable boats / Raja Siti Zalina Raja Ali. (1999) [Student Project] (Submitted)

Rijeg, Cecilia (2008) Factors influencing plantation workers productivity: case study on Boustead Estates Agency Sdn Bhd / Cecilia Rijeg. (2008) [Student Project] (Submitted)

Sahat, Intan Shafinie and Abd Aziz, Intan Aziana and Mordin Chee, Syaza Nabilah Chee and Wira, Noorshahhirah (2016) Naelofar Hijab / Intan Shafinie Sahat ... [et al.]. (2016) [Student Project] (Unpublished)

Salleh, Jusniwati (2016) Public service quality in government department/Jusniwati Salleh. (2016) [Student Project] (Unpublished)

Sulaiman, Ayu Farzil Wanee and Ismail, Ira Sharmilla and Bakri, Nazinordina and Hamdan, Norazwa (2016) Cadbury's Dairy Milk / Ayu Farzil Wanee Sulaiman ... [et al.]. (2016) [Student Project] (Unpublished)

Syed Abdul Kadir, Sharifah Saleha (2002) Foreign firms marketing practices vis-a-vis support rendered by host government agencies: a case study in Malacca Industrial Estates / Sharifah Saleha Syed Abdul Kadir. (2002) [Student Project] (Submitted)

Tin, Sheanie and Martin, Catherine and Firdaus, Nurhidayah and Rumaizi, Nik Nurdieana Shahilla (2016) Milo / Sheanie Tin ... [et al.]. (2016) [Student Project] (Unpublished)

Wahid, Zainab and Batun, Magdalynne and Yak, Malissa (2016) Pepsi / Zainab Wahid ... [et al.]. (2016) [Student Project] (Unpublished)

Wan Muda, Wan Razak (2000) A study of the customer awareness on the TNB Distribution (TNBD) campaign of “a customer loyalty programme” in Dungun / Wan Razak Wan Muda. (2000) [Student Project] (Submitted)

Yahya, Mohd Yasil Elham (1998) A study on customer's satisfaction of MJSB / Mohd Yasil Elham Yahya. (1998) [Student Project] (Submitted)

Yusoff, Norhasniza (1999) A study on awareness level of Kelantanese towards Crescent Network Sdn. Bhd. (CNSB) promotion activities / Norhasniza Yusoff. (1999) [Student Project] (Submitted)

Zamhari, Saadon Brand preferences of perodua cars : a case study in Sibu/Saadon Hj Zamhari. [Student Project] (Unpublished)

Entrepreneurship Project

Abdul Rahman, Nuradibah and Mugien, Hanee and Abd Samad, Nabila and Ahmad, Muhammad Amin and Jamaluddin, Shamin Junaidi (2008) Business Plan : Gourmet Flower Sdn. Bhd / Nuradibah Abdul Rahman ... [et al.]. (2008) [Entrepreneurship Project] (Unpublished)

Adam, Hasimah and Mursidi, Nushahirra and Jaman, Siti Nabilah and John, Pericella and Maurice, Macerlisa and Jermin, Danny Rick (2014) Cherry on top. (2014) [Entrepreneurship Project]

Benedict, Ed Gibson and Jopin, Rixdyvz Alyster and Rahiman, Calvin and Juatin, Shenna J. and Baramis, Fazri and Abduh, Mohd Syuwari (2014) Care Juice Bhd. (2014) [Entrepreneurship Project]

Ibrahim, Nur Imanina and Entering, Madelina and Tuanku, Sharifah Noor Hamizah (2020) New product development (ENT600) PlushieBear / Nur Imanina Ibrahim, Madelina Entering and Sharifah Noor Hamizah Tuanku. (2020) [Entrepreneurship Project] (Unpublished)

Jamari, Amira Aisyah and Awg Bakar, Dayang Azleena and Omar, Nur Afika and Sulaiman, Atiqah Atahirah and Arifin, Juada and Abd. Sanih, Siti Masturah (2014) Hilwa Collections. (2014) [Entrepreneurship Project]

Pojunoh, Jessica and Jolidi, Ruzliah and Fidilis, Alcie and Donnius, Jackline and Ansit, Mohd Nazmi (2014) Le Parfume Company. (2014) [Entrepreneurship Project]

Shaiful Adly, Amyra Natasha and Safuan Zafwan, Fatin Farhana and Mohd Fauzi, Muhammad Faiz Hakimi and Roslan, Nur Hanis Haziqah (2020) Bottleio: smart LED display thermos / Amyra Natasha Shaiful Adly ... [et al.]. (2020) [Entrepreneurship Project] (Unpublished)

Suhaimi, Siti Nor Hasmida (2021) Case Study : Syedewa Group Sdn. Bhd. / Siti Nor Hasmida Suhaimi. (2021) [Entrepreneurship Project] (Unpublished)

Umar, Syamsury and Fadzil, Noor Farina and Isik, Chris Herbert and Baral, Puyang (2008) ENT 300 : Currybang House / Syamsury Umar... [et.al]. (2008) [Entrepreneurship Project] (Unpublished)

Wan Rahim, Wan Emir Hussein and Khuzairi, Muhammad Zikry and Mohd Nawi, Nazzrudin (2020) Healthy style / Wan Emir Hussein Wan Rahim, Muhammad Zikry Khuzairi and Nazzrudin Mohd Nawi. (2020) [Entrepreneurship Project] (Unpublished)

Zabidi, Muhammad Firdaus and Zakaria, Mohd Nur Azry and Ali Mohtar, Mohd Syazani and Zainal, Ahmad Farid and Khamarul Zaman, Mohd Faris Faruqi (2009) Entrepreneurship : Krep-Krep Enterprise / Muhammad Firdaus Zabidi ... [et al.]. (2009) [Entrepreneurship Project] (Unpublished)

Research Reports

Ajis, Malisa (2013) The influence of capital structure on construction company profitability : a study of Malaysian Resources Corporation Berhad (MRCB) AND WCT Berhad / Malisa Ajis. (2013) [Research Reports] (Submitted)

Amirrudin, Faizatul Akmam and Mohamed Nor, Raslina and Lukman, Najah (2006) Service quality rendered by the public universities in central region of Malaysia / Faizatul Akmam Amirrudin, Raslina Mohamed Nor and Najah Lukman. (2006) [Research Reports] (Submitted)