The impact of friends, family members and subjective norm on intention to purchase halal personal care products: the moderating role of spiritual intelligence / Sulaiman Nawawi … [et al.]

Nawawi, Sulaiman and Hassan, Faridah Haji and Mustaffa, Abaidullah and Mohammad Hamzah, Iskandar and Basir Malan, Irfah Najihah (2018) The impact of friends, family members and subjective norm on intention to purchase halal personal care products: the moderating role of spiritual intelligence / Sulaiman Nawawi … [et al.]. Journal of Contempory Islamic Studies, 4 (2). pp. 51-68. ISSN 0128-0902

Official URL: https://jcis.uitm.edu.my

Abstract

The purpose of this paper is to validate the impact of friends’ influence, family members’ influence and subjective norms on one’s intention to purchase halal personal care products. It also aims to investigate the moderating role of spiritual intelligence on the relationship between subjective norms and purchase intention. Data from 405 Muslim respondents in Klang Valley, Malaysia were collected using a combination of purposive and quota sampling techniques. The data were later analysed using the Statistical Package for Social Sciences (SPSS) – Version 21 and Partial Least Square–Structural Equation Modelling (PLS-SEM) – Smart PLS 3. The results revealed that friends and family members’ influences were significant antecedents of subjective norm. It was also found that one’s intentions to purchase halal personal care products were significantly and positively influenced by subjective norm. As expected, the positive relationship between subjective norm and intention to purchase the products was found to have been moderated by spiritual intelligence. This paper empirically justifies the impact of friends’ influence, family members’ influence and subjective norm on purchase intention in the context of halal personal care products. Additionally, this study further validates the moderating role of spiritual intelligence on the relationship between subjective norm and purchase intention.

Metadata

Item Type: Article
Creators:
CreatorsEmail / ID. Num
Nawawi, Sulaimanabangleman12345@gmail.com
Hassan, Faridah Hajifaridah@salam.uitm.edu.my
Mustaffa, Abaidullahabaidullah.mustaffa@uum.edu.my
Mohammad Hamzah, Iskandariskandar@salam.uitm.edu.my
Basir Malan, Irfah Najihahirfajiha@gmail.com
Subjects: B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc > Islam > Islamic sociology
H Social Sciences > HF Commerce > Marketing > Management
H Social Sciences > HF Commerce > Purchasing. Selling. Sales personnel. Sales executives
Divisions: Universiti Teknologi MARA, Shah Alam > Academy of Contemporary Islamic Studies (ACIS)
Journal or Publication Title: Journal of Contempory Islamic Studies
Journal: UiTM Journal > Journal of Contempory Islamic Studies (JCIS)
ISSN: 0128-0902
Volume: 4
Number: 2
Page Range: pp. 51-68
Official URL: https://jcis.uitm.edu.my
Item ID: 30682
Uncontrolled Keywords: Friends’ influence, halal products, purchase intention, spiritual intelligence, subjective norm
URI: http://ir.uitm.edu.my/id/eprint/30682

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