Cadbury's Dairy Milk / Ayu Farzil Wanee Sulaiman ... [et al.]

Sulaiman, Ayu Farzil Wanee and Ismail, Ira Sharmilla and Bakri, Nazinordina and Hamdan, Norazwa (2016) Cadbury's Dairy Milk / Ayu Farzil Wanee Sulaiman ... [et al.]. [Student Project] (Unpublished)


The new milk chocolate was introduced to the British market in 1905 and, with its unique flavor and texture, quickly became the market leader. Milk chocolate was first made by Cadbury in 1897 by blending milk powder with the basic chocolate ingredients of cocoa butter, cocoa mass and sugar. By today's standards the chocolate wasn't particularly good because it was very coarse and dry and neither sweet nor milky enough. At that time, the Swiss dominate the milk chocolate market with a product of superior taste and texture produced by Daniel Peters of Vevey, using condensed milk rather than milk powder. In the early 1900s, George Cadbury Junior and experts at Bournville took on the Swiss, researching new recipes and production methods. By June 1904, the recipe was perfected and a delicious rich and creamy new milk chocolate was ready for production.


Item Type: Student Project
Email / ID Num.
Sulaiman, Ayu Farzil Wanee
Ismail, Ira Sharmilla
Bakri, Nazinordina
Hamdan, Norazwa
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce > Business education
H Social Sciences > HF Commerce > Branding (Marketing)
H Social Sciences > HF Commerce > Marketing > Management
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting
Divisions: Universiti Teknologi MARA, Sarawak > Mukah Campus > Faculty of Business and Management
Programme: Diploma in Banking Studies
Keywords: student project, product, business, marketing, cadbury
Date: 9 September 2016
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