Sarawak Securities Sdn Bhd: the importance of services marketing as a competitive tools / Edward Hutchinson Anthony Maramat

The expiry of the monopoly moratorium period for Sarawak Securities Sdn Bhd, the huge number of clients closing their trading accounts, the large number of remisiers moving to other stockbroking house, large number of clients transferred to other stockbroking house and the need to improve on the market share in terms of volume traded has prompted me to conduct the study on the services provided by Sarawak Securities Sdn Bhd. Sarawak Securities Sdn Bhd could not afford to be complacent with the services currently provided because now the investors have the basis to compare the services provided and also choices of stockbroking firm to choose from. Therefore, the study on the services provided by the company is considered appropriate because in today’s business world, especially those companies that are involves with services, it is critical for the company to have a good management of services in order to have a competitive edge over their competitors. The emergence of competitors such as Borneo Securities and the rumours that other stockbroking houses from West Malaysia intention to spread their wings to Sarawak has made it necessary for the company to review their existing services. Therefore, through this study it is hope that the company will be able to determine the reasons for the large number of clients closing their trading accounts with Sarawak Securities Sdn Bhd, reasons some remisiers left the company for other stockbroking firm, reasons for the dropped in market share in terms of volume transacted in the Kuala Lumpur Stock Exchange, and also to determine what the clients expect Sarawak Securities Sdn Bhd offer.