Marketing strategies from the islamic perspective: reviewing the relevance of elements of the marketing mix / Nurul Farhana Nasir …[et al.]

Nasir, Nurul Farhana and Mohd Roslin, Rosmimah and Nasir, Muhammad Arif and Firdaus Nasir, Muhammad Nur (2020) Marketing strategies from the islamic perspective: reviewing the relevance of elements of the marketing mix / Nurul Farhana Nasir …[et al.]. Journal of Emerging Economies & Islamic Research, 8 (3). pp. 84-96. ISSN (e-ISSN): 2289-2559

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Abstract

This conceptual paper addresses the relevance of the marketing mix elements in the context of the Islamic business framework. Using the product, price, place of distribution, promotion and people as the bases of discussion, this article relates the implications of riba (interest), gharar (excessive uncertainty), and maisir (gambling) in the context of business. Additionally, the issues of halal and haram are given credence in addressing the implementations of the marketing mix elements. With the Al-Quran and Sunnah as sources of reference, this paper addresses the everyday actions of marketers in establishing and executing their marketing strategies.

Metadata

Item Type: Article
Creators:
Creators
Email
Nasir, Nurul Farhana
nurulfarhananasir@yahoo.com
Mohd Roslin, Rosmimah
UNSPECIFIED
Nasir, Muhammad Arif
UNSPECIFIED
Firdaus Nasir, Muhammad Nur
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Marketing
H Social Sciences > HF Commerce > Marketing > Management
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management
Journal or Publication Title: Journal of Emerging Economies & Islamic Research
UiTM Journal Collections: UiTM Journal > Journal of Emerging Economies and Islamic Research (JEEIR)
ISSN: (e-ISSN): 2289-2559
Volume: 8
Number: 3
Page Range: pp. 84-96
Official URL: https://doi.org/10.24191/jeeir.v8i3.9952
Item ID: 47451
Uncontrolled Keywords: Islamic perspective, Riba (interest), Marketing strategies
URI: https://ir.uitm.edu.my/id/eprint/47451

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47451

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