Nor Azmi, Nadzrin Azri
(2014)
Factors influence product preference among Middle East consumer / Nadzrin Azri Nor Azmi.
[Student Project]
(Unpublished)
Abstract
The purpose of this study is to identify the factor influence product preference among Middle East consumer. The research is based on a sample of 40 respondents who bought Malaysia product at least for the last 6 months, Jun 2013 until November 2013.The results show that product attributes, branding, packaging and labeling have significant relationship with product preference. However, only product attributes have significant influence towards product preference among Middle East consumer. While branding, packaging and labeling did not have significant influence towards product preference.
Item Details
| Item Type: | Student Project |
|---|---|
| Creators: | Creators Email / ID Num. Nor Azmi, Nadzrin Azri 2010122751 |
| Subjects: | H Social Sciences > HF Commerce > Marketing H Social Sciences > HF Commerce > Marketing > Management > Product management H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting > Market surveys. Including brand choice. Brand loyalty |
| Divisions: | Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management |
| Programme: | Bachelor of Business Administration (Hons) Marketing (BA240) |
| Keywords: | Product preference; Product attributes; Branding; Packaging; Labeling |
| Date: | 2014 |
| URI: | https://ir.uitm.edu.my/id/eprint/27444 |
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