Factors influence product preference among Middle East consumer / Nadzrin Azri Nor Azmi

Nor Azmi, Nadzrin Azri (2014) Factors influence product preference among Middle East consumer / Nadzrin Azri Nor Azmi. [Student Project] (Unpublished)

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Abstract

The purpose of this study is to identify the factor influence product preference among Middle East consumer. The research is based on a sample of 40 respondents who bought Malaysia product at least for the last 6 months, Jun 2013 until November 2013.The results show that product attributes, branding, packaging and labeling have significant relationship with product preference. However, only product attributes have significant influence towards product preference among Middle East consumer. While branding, packaging and labeling did not have significant influence towards product preference.

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Item Type: Student Project
Creators:
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Nor Azmi, Nadzrin Azri
2010122751
Subjects: H Social Sciences > HF Commerce > Marketing
H Social Sciences > HF Commerce > Marketing > Management > Product management
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting > Market surveys. Including brand choice. Brand loyalty
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Marketing (BA240)
Item ID: 27444
Uncontrolled Keywords: Product preference; Product attributes; Branding; Packaging; Labeling
URI: https://ir.uitm.edu.my/id/eprint/27444

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