Customer trust in online shopping at Taman Lembah Bujang / Nusratina Khalid and Nur Auni Afiqah Zaidi

Khalid, Nusratina and Zaidi, Nur Auni Afiqah (2019) Customer trust in online shopping at Taman Lembah Bujang / Nusratina Khalid and Nur Auni Afiqah Zaidi. [Student Project] (Unpublished)

Abstract

This chapter focuses on the background of these studies, which is customer trust in online shopping. It introduces the overall concept of customer trust and followed by problem statement, research question, research objectives, scope of study, significance of the study, and the definition of terms and concepts that is use in this study

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Khalid, Nusratina
2017574211
Zaidi, Nur Auni Afiqah
2017110255
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Electronic commerce
Divisions: Universiti Teknologi MARA, Kedah > Sg Petani Campus
Programme: Bachelor of Administrative Science
Keywords: customer trust; online shopping; product feature
Date: December 2019
URI: https://ir.uitm.edu.my/id/eprint/51988
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