Research report on purchasing behavior of UiTM Sabah students on pendrive / Hussainie Amjah

Amjah, Hussainie (2008) Research report on purchasing behavior of UiTM Sabah students on pendrive / Hussainie Amjah. [Student Project] (Submitted)

Abstract

In this research, I will be focusing on the purchasing behavior of UiTM Sabah campus students on USB flash drive. Do you know what USB flash drive is. USB flash drives are compact and easy to use flash memory data storage devices integrated with a USB interface. The term "USB flash drive" is a generic term used to describe these products without specifying a particular manufacturer. USB flash drives are sold by many different companies under a variety of different proprietary product names such as JumpDrive, DataTraveler and Attache, to name just a few. The term "USB flash drive" is used in the same manner that the term "DVD" and "CD-RW" are 'used; to describe the technology in generic terms. Other common names and terms are pen drive, memory stick and thumb drive. They're virtually universally compatible with all Laptop and Notebook PCs running Windows 98SE and higher, as well as many MAC OS systems that have a USB port. USB flash drives sales in 2006 are forecasted to reach 150 million units, with that number growing to 340 million in 2008, consisting of approximately 75% smart drives, according to Web-Feet Research.

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Item Type: Student Project
Creators:
Creators
Email / ID Num.
Amjah, Hussainie
2006154927
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Jamil, Mat Yasin
106072
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Purchasing. Selling. Sales personnel. Sales executives
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Marketing
Keywords: Purchasing behavior; Students; Pendrive
Date: 2008
URI: https://ir.uitm.edu.my/id/eprint/88353
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