Abstract
In this research, I will be focusing on the purchasing behavior of UiTM Sabah campus students on USB flash drive. Do you know what USB flash drive is. USB flash drives are compact and easy to use flash memory data storage devices integrated with a USB interface. The term "USB flash drive" is a generic term used to describe these products without specifying a particular manufacturer. USB flash drives are sold by many different companies under a variety of different proprietary product names such as JumpDrive, DataTraveler and Attache, to name just a few. The term "USB flash drive" is used in the same manner that the term "DVD" and "CD-RW" are 'used; to describe the technology in generic terms. Other common names and terms are pen drive, memory stick and thumb drive. They're virtually universally compatible with all Laptop and Notebook PCs running Windows 98SE and higher, as well as many MAC OS systems that have a USB port. USB flash drives sales in 2006 are forecasted to reach 150 million units, with that number growing to 340 million in 2008, consisting of approximately 75% smart drives, according to Web-Feet Research.
Metadata
Item Type: | Student Project |
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Creators: | Creators Email / ID Num. Amjah, Hussainie 2006154927 |
Contributors: | Contribution Name Email / ID Num. Advisor Jamil, Mat Yasin 106072 |
Subjects: | H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Purchasing. Selling. Sales personnel. Sales executives |
Divisions: | Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management |
Programme: | Bachelor of Business Administration (Hons) Marketing |
Keywords: | Purchasing behavior; Students; Pendrive |
Date: | 2008 |
URI: | https://ir.uitm.edu.my/id/eprint/88353 |
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