A study on the customer satisfaction toward Integrated Services Digital Network (ISDN)-Basic Rate Interface (BRI) services by Telekom Malaysia Berhad within Pahang / Shahredza Abdul Rashid

Abdul Rashid, Shahredza (1998) A study on the customer satisfaction toward Integrated Services Digital Network (ISDN)-Basic Rate Interface (BRI) services by Telekom Malaysia Berhad within Pahang / Shahredza Abdul Rashid. [Student Project] (Submitted)

Abstract

The government effort to increase the efficiency of government agencies has created higher demand for telecommunications services in Malaysia. Telekom Malaysia Berhad adopts a proactive attitude toward advancement in telecommunications technology and capitalizes on innovative breakthrough to provide modem and up-to-date telecommunication services. Computers and communications have become interdependent and their technologies have merged into information technology (IT). The Personal Computer (PC) will also double as an Integrated Service Digital Network (ISDN) terminal, a telecommunication service that enables a user to exchange voice, text, image and data simultaneously with his "telephone" set. The ISDN has been commercialized in 1993 since has been introduced in 1989.
The shift to digital technology from analogue has brought more alternatives to the users who demand for better and less expensive service. There are today various ISDN applications available in the market place for different market sector such as banking, manufacturing, real estate, oil industries and so on. The focal point of the research is the ISDN (BRI) customer, to know how well Telekom Malaysia Berhad providing the best deal for the best service. The urge of this study is to identify the satisfaction level of customer within Pahang toward Telekom Malaysia Berhad's services to assist the management in designing the ISDN (BRI) marketing strategies

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Abdul Rashid, Shahredza 96685843
Contributors:	Contribution Name Email / ID Num. Thesis advisor Ishak, Bahiyah UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Branding (Marketing) H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Consumer satisfaction H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions:	Universiti Teknologi MARA, Terengganu > Dungun Campus > Faculty of Business and Management
Programme:	Bachelor Of Business Administration (Hons) Marketing
Keywords:	Telekom Malaysia Berhad ; Integrated Service Digital Network ; Basic Rate Interface ; Telecommunications ; Personal Computer
Date:	October 1998
URI:	https://ir.uitm.edu.my/id/eprint/59383