A study on customer satisfaction on Adam International Roaming Service / Norlaily Mohd Shariff

Mohd Shariff, Norlaily (1997) A study on customer satisfaction on Adam International Roaming Service / Norlaily Mohd Shariff. Degree thesis, Universiti Teknologi MARA, Terengganu.

Abstract

The advent of deregulation and competition in the mobile phone industry in Malaysia has brought significant challenges to both incumbent and new carriers alike. Competitive markets demand new innovative product packages and value added services.
ADAM is a brand name of Sapura Digital, one of the mobile phone operators in Malaysia. At present, ADAM offers the most value added services compared with other mobile phone operators. One of its value added services is International Roaming which is an extended facility that allows subscribers to make and receive calls through their handphone in the countries which ADAM has roaming agreements with.
In line with management plans to expand its International Roaming Service, a customer satisfaction survey on this service must be carried out in order to provide a better understanding of the current service performance.

Metadata

Item Type:	Thesis (Degree)
Creators:	Creators Email / ID Num. Mohd Shariff, Norlaily 95792752
Contributors:	Contribution Name Email / ID Num. Thesis advisor Endut, Shaare UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Consumer satisfaction H Social Sciences > HF Commerce > Customer services. Customer relations H Social Sciences > HF Commerce > Personnel management. Employment management H Social Sciences > HF Commerce > Business communication. Including business report writing, business correspondence
Divisions:	Universiti Teknologi MARA, Terengganu > Dungun Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	Mobile Phone Industry ; ADAM ; Sapura Digital ; International Roaming
Date:	September 1997
URI:	https://ir.uitm.edu.my/id/eprint/60601