Green marketing strategies: impacts towards customers' purchasing patterns in Kuching / Anderson Joenial Andrew

The main purpose of this study is to determine which green marketing strategies has greater impacts towards customers’ purchasing pattern in Kuching. Three dimensions of variables based on previous studies have been chosen and tested to achieve the objectives of this research. The said dimensions are green marketing strategies, environmental concerns and beliefs, and environmental behaviours. At the end of this research, this paper will allow researchers to implement the most effective green marketing strategy to persuade customers in consuming green products. The greatest limitation of this study was the ignorance type of respondents in answering the questionnaire. This has made the process of analysing the collected data became much difficult and time consuming. However, this paper fulfils the objectives and it may be an additional reference for future research of similar topic.