Factors that affect patients' behavioural intention in private hospital / Mohamad Farizal Yang and Nor Anisaa Omar

Yang, Mohamad Farizal and Omar, Nor Anisaa (2018) Factors that affect patients' behavioural intention in private hospital / Mohamad Farizal Yang and Nor Anisaa Omar. [Student Project] (Submitted)


This research was conducted to study the factors that affect patient behavioural intention in private hospitals. This study conducted in order to determine which factors need to be highlight by private hospitals to ensure that their patients' give a positive comment and recommendation about their hospitals to others and also to increase their tendency to visit again to those hospitals in future and avoiding this trend from continued. In this study the quantitative research method had been used in which relies on the primary data from a survey which involve the patients' in private hospital in Taiping, Perak. The total sample size for this study is 152 respondents. This study had conducted on this amount of sample sizes and the data had been collected in second week of May 2018. The analysis of findings that been shown in this chapter is the objective of this study that have been managed to be answered. From the findings, the researcher has found out there is relationship between the patients' behavioural intention with all the independent variables. The independent variables show that there is a significant relationship between the variables. Therefore, it could be concluded that there was relationship between patients' behavioural intention in the private hospital in Taiping, Perak with all of the variables.


Item Type: Student Project
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Yang, Mohamad Farizal
Omar, Nor Anisaa
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Consumer satisfaction
H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions: Universiti Teknologi MARA, Kedah > Sg Petani Campus
Keywords: Patients' Behavioural Intention, Tangibility, Reliability, Assurance, Responsiveness, Empathy
Date: July 2018
URI: https://ir.uitm.edu.my/id/eprint/55855
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