The stages in decision making process that influence customer purchase decision in buying house at Penang : A case study at Taman Pancur Utama Penang / Abd Latif Abd Raman...[et al.]

Abd Raman, Abd Latif and Abdul Mohsin, Abdul Amin and Mohd Noor, Mohd Faiz Ridwan (2013) The stages in decision making process that influence customer purchase decision in buying house at Penang : A case study at Taman Pancur Utama Penang / Abd Latif Abd Raman...[et al.]. [Student Project] (Unpublished)

Abstract

This research aims to know the process decision making in buying house at Taman Pancur Utama Penang. In there, are consist three type which had 300 units of house. The objective of this research is to know how the residential who buy the house at there make a process decision process, to identify the decision making process in buying house. A total respondent of 147 students from Taman Pancur Utama were selected to fill the sets of questionnaires that consists of 3 parts which are Demographic (Part A), Dependant Variable which is purchase decision (Part B). Independent Variable consist need recognition, search information, evaluate alternative and purchase decision (Part C-E) and the data were analyzed with Descriptive Statistics and Pearson Correlation of Statistical Package for Social Science (SPSS) version 20.0 software. The result indicates the process decision making buying house at Taman Pancur Utama.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Abd Raman, Abd Latif
2010211062
Abdul Mohsin, Abdul Amin
2010700437
Mohd Noor, Mohd Faiz Ridwan
2010252648
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Consumer satisfaction
H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions: Universiti Teknologi MARA, Kedah > Sg Petani Campus > Faculty of Administrative Science and Policy Studies
Programme: Master of Business Administration
Keywords: need recognition; search information; evaluate of alternatives; purchase decision
Date: July 2013
URI: https://ir.uitm.edu.my/id/eprint/35196
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