A demographic study towards customer perception with respect to perceived quality at automotive company / Nur Diyana A.Aziz

A.Aziz, Nur Diyana (2014) A demographic study towards customer perception with respect to perceived quality at automotive company / Nur Diyana A.Aziz. [Student Project] (Unpublished)

Abstract

This research aims to study the demographic profile towards customers perception with respect to perceived quality at Automotive company. It also to identify the relationship between demographic profile towards the five (5) dimensions of perceived quality that has the greatest influence on customers perceptions. The five dimensions of perceived quality are responsiveness, empathy, assurance, reliability and tangibility are the identified dependent variables, while demographic profile as the identified independent variable. Each of the dimensions of perceived quality was tested to determine and measure the relationship with demographic profile. The questionnaires were filled by the customers who already purchase products or engaging the service and also customers who come to showroom and intend to buy cars or motorcycles at Menara Naza. A total of 108 respondents participated in the survey. The participating respondents represented a return rate of 100% after distribute the questionnaire directly to the respondents. The recommendation also will be discuss to increase the level of quality services at Automotive company

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
A.Aziz, Nur Diyana
2011231476
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Amirrudin, Faizatul Akmam
UNSPECIFIED
Advisor
Mat Salim, Hanisah
UNSPECIFIED
Journal Advisor
UNSPECIFIED
UNSPECIFIED
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling > Malaysia
H Social Sciences > H Social Sciences (General) > Research
H Social Sciences > H Social Sciences (General) > Research > Statistical methods
Divisions: Universiti Teknologi MARA, Pulau Pinang > Permatang Pauh Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration with Honours (Operation Management)
Keywords: Customers, Demographic, Automotive
Date: July 2014
URI: https://ir.uitm.edu.my/id/eprint/62290
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