The factor that influence customer's preference towards choosing entertainment at alive 3D Art Gallery Port Dickson / Muhamad Hafiz Md Dian

This study was conducted in order to investigate The Factor That Influence Customer Preference In Choosing Entertainment Attraction In Alive 3D Art Gallery Port Dickson. It is also designed to find out the most significance factor that will influencing customer's decision in choosing entertainment attraction. The first chapter will be discussing about the overview of the study including the research problem and research objectives. The problem statement is about the drop number of customer and lack of sales promotion. The following chapter will discuss about literature review which are collected from the past journal. The literature is about The Factor That Influence Customer Preference In Choosing Entertainment Attraction In Alive 3D Art Gallery Port Dickson. Factors that influence customer decision are: Sales Promotion, Facilities, Product Type, Location and also Customer Services. Descriptive study is being used to conduct the research as it in line with the objective of the study. The data was collected by using secondary and primary data. The primary data was collected by using Questionnaire. The research was conducted in Alive 3D Art Gallery that is located at Port Dickson and the samples selected included 200 people. The data collected for the research was through a questionnaire and was conducted at Alive 3D Art Gallery and Wild West Cowboy during sampling activities. 10 to 15 past journals were use as a reference for this study as secondary data.