The determinants of customer preferences on Islamic banking products / Nor Atira Abd Wahab

Abd Wahab, Nor Atira (2017) The determinants of customer preferences on Islamic banking products / Nor Atira Abd Wahab. [Student Project] (Unpublished)

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Abstract

The purpose of this study is to identify the relationship between the customer preferences on Islamic banking products with a few variables that can influence customer preferences. The determinants that have been analyzed include religious belief, service quality as well as social influences. This research was conducted in Jalan Seri Guntong Kerteh area which involved three companies. These companies are Multi Trada Alam Sdn.Bhd, KOPETRO Travel and Tours Sdn.Bhd and RAMBYTES Company. Total population is 100 employees hence the sample size is 80 respondents according to sample size Krecjie and Morgan table. The data from the questionnaires were analysed by using Statistical Package for the Social Science (SPSS) version 23. The analysis includes reliability analysis, descriptive analysis, correlation analysis as well as multiple regression analysis. The finding and the interpretation on the result findings are concluded in chapter four. Based on the hypotheses testing, it is found that all the independent variables which are religious belief, services quality and social influences have a relationship with the dependent variable. From the multiple regression analysis, it shows that services quality is the main influence determinant that affects the customer’s preferences. In a conclusion, this research do gives new insight to the Islamic finance industry, researchers as well as the readers.

Metadata

Item Type: Student Project
Creators:
Creators
Email
Abd Wahab, Nor Atira
2015839184
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Wan Jusoh, Wan Noor Hazlina
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling > Malaysia
H Social Sciences > HG Finance > Banking > Acceptances
H Social Sciences > HG Finance > General works. Financial institutions
H Social Sciences > HJ Public Finance > Finance, Islamic
H Social Sciences > HM Sociology > Social psychology > Social influence. Social pressure
Divisions: Universiti Teknologi MARA, Terengganu > Dungun Campus > Faculty of Business and Management
Programme: Bachelor Of Business Administration (Hons) Finance
Item ID: 43887
Uncontrolled Keywords: Islamic Banking ; Banking Service ; Influence Customer ; Religious Belief ; Service Quality
URI: https://ir.uitm.edu.my/id/eprint/43887

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