The study of customer preferences towards Ar-Rahnu in Bank Rakyat Gua Musang / Nur Farhana Zulkifli

The Ar-Rahnu scheme is most appropriate as it provides a financial product for the small business group which may have limited access to loan facilities from the conventional financial system. The Ar-Rahnu scheme is the main source of funds for those who need loans immediately for a specific period. The majorities of the customers of the scheme are in financial difficulties and use the Ar-Rahnu scheme because their systems and procedures are fast, flexible and easy. The aim of this study was to examine the customer preferences towards Ar-Rahnu in Bank Rakyat Gua Musang. There are four factor that been studied, which pricing strategy, shariah, confidential and level of income. This study also was conduct to identify the factor that influence people in Gua Musang choose Ar-Rahnu in Bank Rakyat Gua Musang. In this study, data was collected using a set of questionnaire and had been used in order to get back from customers. Researcher had been distributed 150 questionnaires to Bank Rakyat Gua Musang customer. The data collected was then test on frequency analysis, reliability analysis, descriptive statistics, crosstab test, regression analysis and hypothesis testing.