Isa, Rafidah
(2007)
Customers' awareness towards products offered by Budayatama Corporation Sdn Bhd / Rafidah Isa.
[Student Project]
(Unpublished)
Abstract
The study is based on the customer awareness towards the product offerings by Budayatama Corporation Sdn Bhd. Products can be classified as either business (industrial) or consumer products, depending on the buyer's intentions. The key distinction between the two types of products is their intended use. If the intended use is a business purpose, the product is classified as a business or industrial product. A business product is used to manufacture other goods or services, to facilitate an organization's operations, or to resell to other customers. A consumer product is bought to satisfy an individual's personal wants
Item Details
| Item Type: | Student Project |
|---|---|
| Creators: | Creators Email / ID Num. Isa, Rafidah UNSPECIFIED |
| Subjects: | H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Consumer satisfaction H Social Sciences > HF Commerce > Customer services. Customer relations |
| Divisions: | Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management |
| Keywords: | Customers' awareness; Consumer product; Marketing mix |
| Date: | 2007 |
| URI: | https://ir.uitm.edu.my/id/eprint/22378 |
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