Customers' awareness towards products offered by Budayatama Corporation Sdn Bhd / Rafidah Isa

Isa, Rafidah (2007) Customers' awareness towards products offered by Budayatama Corporation Sdn Bhd / Rafidah Isa. [Student Project] (Unpublished)

Abstract

The study is based on the customer awareness towards the product offerings by Budayatama Corporation Sdn Bhd. Products can be classified as either business (industrial) or consumer products, depending on the buyer's intentions. The key distinction between the two types of products is their intended use. If the intended use is a business purpose, the product is classified as a business or industrial product. A business product is used to manufacture other goods or services, to facilitate an organization's operations, or to resell to other customers. A consumer product is bought to satisfy an individual's personal wants

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Isa, Rafidah
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Consumer satisfaction
H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Keywords: Customers' awareness; Consumer product; Marketing mix
Date: 2007
URI: https://ir.uitm.edu.my/id/eprint/22378
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22378

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