Factors affecting participant's satisfaction in agromarketing: Case study of FAMA Sarawak (Kuching & Samarahan) / Nur Zariffa Syafizza Bujang

Bujang, Nur Zariffa Syafizza (2014) Factors affecting participant's satisfaction in agromarketing: Case study of FAMA Sarawak (Kuching & Samarahan) / Nur Zariffa Syafizza Bujang. [Student Project] (Unpublished)

Abstract

The purpose of this study is to determine the factors that influence satisfaction in agromarketing on FAMA participants which impact on participant's loyalty. Agromarketing is an activity of moving good or product with aimed and focused on natural product. Mostly the elder who has no job or people from the past that usually do plantation will do agromarketing. They have no job and knowledge, but with agricultural product they can survive their life. Today, there have an organization who incharge and support the people who interested in agromarketing with low capital such like Federal Agriculture Marketing Authority (FAMA).

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Bujang, Nur Zariffa Syafizza 2011984031
Subjects:	H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Consumer satisfaction H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions:	Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration With Honour (Marketing)
Keywords:	agromarketing, FAMA Sarawak
Date:	December 2014
URI:	https://ir.uitm.edu.my/id/eprint/42455