Consumers behaviour towards online shopping: factors influencing Jabatan Kemajuan Masyarakat (KEMAS) Kota Samarahan employees to shop online / Ellia Wa

Wa, Ellia (2018) Consumers behaviour towards online shopping: factors influencing Jabatan Kemajuan Masyarakat (KEMAS) Kota Samarahan employees to shop online / Ellia Wa. [Student Project] (Unpublished)

Abstract

The growth and spread of internet with an extraordinary pace over the last few decades has resulted in emergence of online purchasing of products and services. This study is to investigate factors influencing online buying behaviour of Jabatan Kemajuan Masyarakat (KEMAS) employees in Kota Samarahan, Sarawak. The study proposed four objectives which were to assess how perceived benefits, perceived risks, security factors and website design influence online buying behaviour of Jabatan Kemajuan Masyarakat (KEMAS) employees. Theoretical framework that guided the study which are relevant to this study and were operationalized through a theoretical framework. The research design applied in this research was descriptive survey.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Wa, Ellia 2013207666
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions:	Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Programme:	BACHELOR OF BUSINESS ADMINISTRATION (HONOURS) MARKETING
Keywords:	online shopping, Consumers behaviour
Date:	2018
URI:	https://ir.uitm.edu.my/id/eprint/81014