Antecedents of consumer behavior and foreign product evaluation among consumer in Miri / Melissa Lubi

Consumer behavior is dynamic and universal as each consumer has they own way to value, perceive and evaluate a particular product. In addition, the emergence of global product has change the way in which consumer evaluates abundance of product choices available to them. Furthermore, globalization phenomenon has united the entire market all around the world into a single market and available to their consumer easily. Thus, it affects the way consumer evaluate product in which they compare products made from developed countries and underdeveloped countries differently. Hence, the purpose of this present study is to identify the antecedents of consumer behavior and foreign product evaluation among consumer.