Future ‘New Old’ perception on colour preference of product design / Nurazlina Jamalludin and Mohamat Najib Mat Noor

Jamalludin, Nurazlina and Mat Noor, Mohamat Najib (2019) Future ‘New Old’ perception on colour preference of product design / Nurazlina Jamalludin and Mohamat Najib Mat Noor. In: e-proceedings Design Decoded 2019, 19 / 20 June 2019, Mangrove Tourism Complex, Sungai Merbok 08000 Sungai Petani, Kedah.


The growth of the older generation is estimated to be increase from 2010 to 2030 specifically in Malaysia.
Particularly with the rise of this generation, consumerism aspect in product designs development will be affected in
order to cater this market. Within this challenge, the product appearance is estimated to evolve according to the perception and choice of older generation in their daily lives. This research studies the consumers’ perception on the product appearance that is normally used in everyday life. In this paper the emphasis is given on the colour spect of the daily used product that has been assessed. Furthermore, the highlighted users are from aged between 45-65 years known as future 'New Old' and the research was explored through survey as an instrument. The descriptive analysis was performed to analyse the respondents’ perception towards colour preferences. The findings show that warm colour is slightly importance and preferable colour in choosing a product for future ‘New Old’. In addition, suggestions are made as a way forward to produce a product using the preference colours in conjunction to make the product look more attractive and essentially fit their age and follow the future trend. With the availability of this study, researchers or designers thereby can produce a quality and better product design requirement that meet the consumer needs.


Item Type: Conference or Workshop Item (Paper)
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Jamalludin, Nurazlina
Mat Noor, Mohamat Najib
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Consumer satisfaction
Divisions: Universiti Teknologi MARA, Kedah > Sg Petani Campus > Faculty of Art and Design
Event Title: e-proceedings Design Decoded 2019
Event Dates: 19 / 20 June 2019
Page Range: pp. 70-74
Keywords: Colour, Consumer, Perception, Product Design
Date: 2019
URI: https://ir.uitm.edu.my/id/eprint/34127
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