Modelling the factors influencing the intention to purchase halal products among students in higher learning institutions using multiple linear regression / Shamsunarnie Mohamed Zukri … [et al.]

Mohamed Zukri, Shamsunarnie and Hasnor, Hadi Zami and Juha Seman, Muhammad Hafizzullah and Abu Yazid, Hazman and Ibrahim, Nurul Bariyah and Mohd Fauzi, Noor Zafarina and Hamzah, Nor Hazreeni and Ibrahim, Nur Safwati (2022) Modelling the factors influencing the intention to purchase halal products among students in higher learning institutions using multiple linear regression / Shamsunarnie Mohamed Zukri … [et al.]. Journal of Mathematics and Computing Science, 8 (2). pp. 127-133. ISSN 0128-0767

Official URL: https://jmcs.com.my/

Abstract

In Arabic, the word halal means “permissible” or an obligation that regulates all aspects of Muslims’ lives worldwide. Now, it appears that the definition of halal expands to the extent that virtually all goods and services including cosmetics, clothing, pharmaceuticals, financial services and even tour packages can obtain the status of halal. Halal product status in Malaysia is still vague which sometimes could lead to questionable halal status. Therefore, this study was conducted to determine the factors influencing university students’ intention to purchase halal products in Kelantan. A cross-sectional design was conducted among all full-time undergraduate students from March until July 2020, at Universiti Teknologi MARA, Kota Bharu Campus in Kelantan. About 327 students were randomly selected by using Proportionate Stratified Random Sampling. A self-administrated structured questionnaire was used as a research tool in this study. The data was analyzed by performing multiple linear regression analysis. Of the five factors, attitude, subjective norm, perceived behavior control and religiosity significantly influenced the intention to purchase halal products among students. Only halal awareness was not significantly influenced. Attitude was found to be the most influential factor that influenced university students’ intention to purchase halal products. This study’s finding can be used as an ongoing framework to enhance more optimal findings to halal sectors in Malaysia especially for those who are directly involved in buying behavior of halal products.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Mohamed Zukri, Shamsunarnie
UNSPECIFIED
Hasnor, Hadi Zami
UNSPECIFIED
Juha Seman, Muhammad Hafizzullah
UNSPECIFIED
Abu Yazid, Hazman
UNSPECIFIED
Ibrahim, Nurul Bariyah
bariyah@uitm.edu.my
Mohd Fauzi, Noor Zafarina
UNSPECIFIED
Hamzah, Nor Hazreeni
UNSPECIFIED
Ibrahim, Nur Safwati
UNSPECIFIED
Subjects: B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc > Islam > Halal food
H Social Sciences > HA Statistics > Theory and method of social science statistics > Surveys. Sampling. Statistical survey methodology
H Social Sciences > HA Statistics > Regression. Correlation
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions: Universiti Teknologi MARA, Kelantan > Kota Bharu Campus > Faculty of Computer and Mathematical Sciences
Journal or Publication Title: Journal of Mathematics and Computing Science
UiTM Journal Collections: UiTM Journal > Journal of Mathematics and Computing Science (JMCS)
ISSN: 0128-0767
Volume: 8
Number: 2
Page Range: pp. 127-133
Keywords: Attitude, halal products, purchase intension, regression
Date: December 2022
URI: https://ir.uitm.edu.my/id/eprint/72560
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