Customer loyalty towards Islamic banking products and services of Bank Islam Malaysia Berhad (BIMB) / Atika Farah Nasril

Nasril, Atika Farah (2013) Customer loyalty towards Islamic banking products and services of Bank Islam Malaysia Berhad (BIMB) / Atika Farah Nasril. [Student Project]

Abstract

The Islamic banking industry is developing and growing rapidly in Malaysia. However it is very challenging in order to perpetuate the customer loyalty in Islamic bank with more of conventional participating and offering products and services based on Islamic principles nowadays. In conjunction with that, the purpose of this study is to examine the factors that influence the customer loyalty. The sample of this study are the respondents which are also the customers at BIMB. The location of this study was only focused in BIMB Medan MARA branch at Kuala Lumpur. The factors that will be focused on are the factor of trust and also the customer satisfaction. In this study, all the data are gathered and collected from the primary data. Primary data are gathered and originated by a researcher for the specific purpose of addressing the problem at hand.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Nasril, Atika Farah
2011490054
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Mohd Anuar, Ahmad Annan
UNSPECIFIED
Thesis advisor
Ismail, Norashikin
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HG Finance > Banking
H Social Sciences > HJ Public Finance > Finance, Islamic
Divisions: Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management
Programme: Bachelor of Business Adminitrations (HONS) Islamic Banking
Keywords: Customer loyalty; Islamic banking products
Date: 2013
URI: https://ir.uitm.edu.my/id/eprint/69307
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