The factors influencing on customer retention in tourism industry of Melaka / Izzatul Anis Zamri

Zamri, Izzatul Anis (2019) The factors influencing on customer retention in tourism industry of Melaka / Izzatul Anis Zamri. [Student Project] (Unpublished)

Abstract

Customer retention or customer revisit has been highlighted as an important research topic in competitive market of tourism destinations. Despite the considerable number of research on customer retention, it remains clear why people undertake repeat visits and what is the factor influence the respondents to be a repeat visitor.
This research aims to identify factors influencing on customer retention in tourism industry of Melaka. The results of this study indicated that “cost” was the most factor influenced on customer retention in Melaka. Concerning their perception on customer retention, the study revealed that respondents were intent to revisit and recommended Melaka as a holiday destination to others.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Zamri, Izzatul Anis UNSPECIFIED
Subjects:	G Geography. Anthropology. Recreation > G Geography (General) > Travel and the state. Tourism G Geography. Anthropology. Recreation > G Geography (General) > Travel and the state. Tourism > Malaysia H Social Sciences > HD Industries. Land use. Labor > Industry H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions:	Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Keywords:	Customer retention; Repeat visitor; Tourism industry; Melaka
Date:	2019
URI:	https://ir.uitm.edu.my/id/eprint/23460