The awareness of purchasing halal food among non-­muslim consumers / Wan Shahrul Aziah Wan Mahamad

Wan Mahamad, Wan Shahrul Aziah The awareness of purchasing halal food among non-­muslim consumers / Wan Shahrul Aziah Wan Mahamad. In: FBM INSIGHTS Universiti Teknologi MARA Cawangan Kedah vol. 1. Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah, UiTM Cawangan Kedah, pp. 18-20. ISBN 2716-599X

Abstract

The halal industry is the fastest growing global business (Yusuf & Ab Yajid, 2016) fueled by the growing Muslim population. The growing market for “meat and money” (halal finance) suggests its significance to both Muslims and nonmeat and Islamic Muslims (Wilson & Liu, 2010; Wilson, 2012). The global halal food industry has become a guarantor of quality assurance and a good lifestyle choice for the consumers around the world. The global halal food industry is not only a source of satisfaction for Muslim consumers but also a source of satisfaction for non-Muslim consumers (Ali, 2018). At present, the concern for consuming halal food products or the halal awareness are not just among Muslim consumers, but also the non-Muslims. For non-Muslim consumers, halal food products are considered as one of the hygienic, healthy and quality products (Talib & Ali, 2009).

Metadata

Item Type: Book Section
Creators:
Creators
Email / ID Num.
Wan Mahamad, Wan Shahrul Aziah
aziah436@uitm.edu.my
Subjects: H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions: Universiti Teknologi MARA, Kedah > Sg Petani Campus
Volume: 1
Page Range: pp. 18-20
Keywords: Muslim; Halal logos; certifications
URI: https://ir.uitm.edu.my/id/eprint/47720
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