Customer satisfaction towards Tamu KPD : a case study in Kota Kinabalu / Susanna Mustamin

Mustamin, Susanna (2016) Customer satisfaction towards Tamu KPD : a case study in Kota Kinabalu / Susanna Mustamin. [Student Project] (Unpublished)

Abstract

In this study, researcher is aim to investigate the customers' satisfaction towards Tamu KPD. This study will investigate the significant relationship between all the independent variables with the dependent variable (customers' satisfaction) towards Tamu KPD. A conceptual model including seven dimensions which are facility, product, price, environment, service, cleanliness and business time were represented for measuring customers' satisfaction. The research findings suggest that in all seven dimensions,have medium relationship with customers' satisfaction except for facility that shows strong relationship with customers' satisfaction. The study shows how KPD can attract more customers to come and shop at Tamu KPD by improving all the dimensions that have been measure in this study in order to increase the level of satisfaction of the customers who come and shopping at Tamu KPD.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Mustamin, Susanna 2014422286
Contributors:	Contribution Name Email / ID Num. Advisor Ambad, Nabila Azwa nabila1793@uitm.edu.my Advisor Arapoc, Jesus UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Consumer satisfaction H Social Sciences > HF Commerce > Pricing H Social Sciences > HF Commerce > Markets. Fairs
Divisions:	Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	Relationship; Customers satisfaction; Pricing
Date:	2016
URI:	https://ir.uitm.edu.my/id/eprint/67742