Measuring the effectiveness of using e-wallet / Siti Aishah Haron

Haron, Siti Aishah (2020) Measuring the effectiveness of using e-wallet / Siti Aishah Haron. [Student Project]


In view of the promising growth of E-wallet in Malaysia, this study aims to discover the important factors influencing consumers purchase decision using E-wallet. The objective of this study is to measure the effectiveness of using E-wallet among Inland Revenue Board staff at Johor Bahru branch which represent all generation. Approximately 200 questionnaires were distributed among Inland Revenue Board
Staff at Johor Bahm Branch. All respondent were answered. However, only 192 questionnaires were usable, the rest which are 8 set of questionnaire had been rejected because inadequate data. Stratified random sampling technique was used to measure the Convenience, Security, Social Influence and Speed to adoption of E-Wallet. Pearson correlation was used to measure the relationship between the variables. The results indicated significant relationships between the variables of convenience, security and speed to the effectiveness of using E-Wallet. However, only variables of social influence have insignificant relationship. These variables did not contribute consumer to use E-Wallet. Based on the results of this study, this research may able to give some contributions to different parties in the society. The first party that would be mentioned is the facility providers that providing E-wallet services and also entrepreneurs that are interesting to develop E-wallet service in Malaysia in the future. Information that included in this study can give a guideline and reference to those
entrepreneurs a better perception on issues that should be concerned when providing the service.


Item Type: Student Project
Email / ID Num.
Haron, Siti Aishah
Email / ID Num.
Thesis advisor
Uteh, Nor Fazlin
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Electronic data processing. Information technology. Knowledge economy. Including artificial intelligence and knowledge management
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions: Universiti Teknologi MARA, Johor > Pasir Gudang Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Finance
Keywords: E-wallet, Entrepreneurs, Consumers, UiTM Pasir Gudang
Date: July 2020
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